Reserch On The Emotional Design Of Campus Cultural Creative Products

The needs of cultural and creative products are not only at the functional level,but also reflected in the cultural and emotional pursuit of products.In this paper,the construction and dissemination of the characteristics of campus culture as a starting point,from the perspective of emotional design to explore the creative product of the emotional elements,innovative principles and design expression.This paper is divided into five parts to elaborate and study the emotional design of campus cultural and creative products.According to market conditions and product characteristics,according to the characteristics of campus culture and creative products of segmentation study;to the user as the center,I analyze affective factors in the product.And based on the theory of emotional design,from the user experience of the level of product design innovation principle;from emotion to convey the angle discusses the product design style of expression.Finally,I take Dalian University of technology as an example,design practice.The first part: the summary of the cultural and creative products and the related theories of emotional design.Analyzing the core concepts and mission of the current campus products,collecting,sorting and classifying the existing products of the university.Which leads to the trend of emotional design of the product of modern colleges and universities.The second part: first of all,the user is the center,analyzing the emotional needs of users and the emotional factors in the product.Taking the university students as the main research,from the user experience,user psychological characteristics,consumption trends and other aspects of the design and research.Summarize the emotional characteristics and emotional design elements of the creative product design in Colleges and universities.The third part: the emotional experience of the creative product design in the emotional experience of the instinctive level,the behavioral level,the reflection level.Put forward three principles of the product should have the artistic guiding ability,the function experience,the humanities reflection.At the same time,in the design,taking into account the product's beauty and practicality,the sense of ritual and formal sense,both open and personalized design techniques.And to coordinate the relationship and emphasis of the three experience levels in college and university.The fourth part: from the emotional point of view,the paper expounds the design and expression of the literary and creative products.From the aspects of the semantic communication and emotional,extracting and applying the symbols.The paper puts forward the emotional design and expression of the literary and creative products in Colleges and Universities: the storage technique,symbolic technique,interactive expression and serial expression.The fifth part: Taking the Dalian Industrial University as an example,developing design practice of the product.To study the behavior characteristics of the campus culture and the group of Dalian Industrial University,taking the user demand as the guidance,to add the campus culture to carry on the product series design.Conclusion: the exploration of the emotional design of the literary and creative products is a strong demand,and has far-reaching significance.In this paper,a comprehensive and systematic research on the design and research of cultural and creative products in universities can provide reference for the cultural and creative product design activities of major colleges and universities.While in the circulation of products,promoting the sustainable development and dissemination of campus culture,shaping the brand of campus culture better,and giving play to the influence of college culture on campus.