Research On Creative Product Design Of Shaanxi History Museum Based On Emotional Expressions

With the rapid development of the global economy,cultural and creative industries have risen and developed rapidly,and have become the key development industries of European powers.Our country is an ancient cultural country with a history of thousands of years.It has a strong advantage in the trend of knowledge economy.With the policy promotion of our country,it provides a favorable space for the development of this industry.As a mature development area of literary creation industry,there is still a lot of research space for the literary creation products of historical museums.In the existing market,the design of the creative products of historical museums often focuses on the shape of objects,combines the cultural style with the existing carrier rigidly,and ignores the response to the emotional needs of users.Therefore,this paper will explore how to meet the emotional needs of consumers,and combine the cultural nature of collections with the creativity of existing products.Firstly,this paper analyses the relationship between emotion and design and the characteristics of Museum creative products,and determines the feasibility of emotional expression in Museum creative products research based on existing cases;secondly,according to consumers’ emotional feelings,it conducts research on the demand of Museum creative products.The research results are used to guide the final practice of literary creation products in Shaanxi History Museum,and design a literary creation product with the theme of Bronze mirror,one of the collections of Shaanxi History Museum.The comprehensive theoretical and practical activities prove that the emotional expression of Museum creative products can solve the problem of emotional communication between products and consumers,and create creative products.It provides us with a new way of development,which promotes the development of Museum creative products in our country.