Research On The Design Of Dunhuang Musical Instrument Cultural And Creative Products Based On Emotional Design Theory

Dunhuang,located in the northwest,contains the glorious history of multiple dynasties and witnessed the exchange of various civilizations.The contents of the frescoes in the caves involve all aspects of people’s lives,and the different painting styles reflect the aesthetic characteristics of people in different times,which is a huge“treasure house of art”.In recent years,with the guidance of the national policy to revive traditional culture and the vigorous development of the market,a wave of historical and cultural tourism boom has been set off.The cultural treasures accumulated in Dunhuang for thousands of years have become a popular choice for many tourists.With the improvement of people’s living standards,their consumption concept has also changed.The demand for tourism cultural creative products is not limited to the realization of single function of the product,but more attention is paid to the emotion,interaction and experience of the product.Dunhuang murals are rich in content,among which,the musical instrument patterns in the murals are free,lively and interesting,which makes the whole picture full of dynamic force and leaves the viewer wide room for imagination.Therefore,this paper intends to take the musical instrument images in Dunhuang murals as the entry point and uses modern design techniques for innovation and redesign,so as to realize the creative transformation and innovative development of excellent traditional culture.On the basis of in-depth analysis of the emotional design theory,this paper takes the musical instrument images in Dunhuang murals as the starting point to carry out the research and practice of cultural creative product design.Firstly,the paper makes a theoretical analysis of the musical instrument images in Dunhuang murals from the aspects of form,color and decoration,and expounds the concept of emotional design and the three-level theory of emotional design.Secondly,it analyzes the design techniques and existing problems of Dunhuang musical instrument cultural creative products.Through the discussion of the above theoretical level,combined with the market research,the design principles of Dunhuang musical instrument cultural and creative products based on the emotional design theory are concluded:the principle of combining culture and practicality,the principle of combining emotions and amusement.Finally,based on the musical instrument images in Dunhuang murals,the exploration of cultural creative products is carried out,and the cultural creative products of “Le Lai Le Hao” and “Princess Sille” series are taken as the carrier to establish the communication between products and consumers to meet their spiritual needs and trigger emotional resonance,so as to realize the inheritance of Dunhuang culture.