Research On Campus Cultural & Creative Products Based On Emotionalization Theory

This thesis focuses on analyzing the characteristics and deficiencies of existing campus cultural and creative products based on the current research status of campus cultural and creative products.With the emotional design theory as an important guiding part,through a large number of data investigation and case analysis,it finds out how to correctly apply the emotional theory in product design.In order to achieve the feasibility of innovative design of campus cultural and creative products based on the emotional theory.In addition,emotional design theory is integrated into the concept of product design.The emotional concept is more intuitive and easy to understand through the elaboration of emotional concept in the paper,and the application of emotional theory concept is deeply integrated into the design of cultural and creative products,and the design ideas and the implied meaning of the final product are more clearly displayed to everyone.The campus cultural and creative products can exert their far-reaching influence and popularity,and further promote the innovative design of campus cultural and creative products by interpreting the design of cultural and creative products at a deeper level.Taking the design of cultural and creative products of Shenyang Ligong University as an example,combining the teaching characteristics of the University’s unique army-engineering culture and national defense concept,this paper designs cultural and creative products of Shenyang Ligong University with unique campus characteristics through the theoretical guidance of emotional theory.The design process is integrated with the new technology(AR)based on the spirit of traditional military engineering on campus,so as to have more characteristics of The Times,conform to the social trend and have the distinctive characteristics of campus culture.the teachers and students gradually have a deeper understanding of the school’s history and the spirit of military and industrial inheritance,and have a clearer feeling of the campus honor brought by the school to the teachers and students through the use of campus cultural and creative products of Shenyang Ligong University.More cherish the beautiful life of the present and more firmly understand their mission and responsibility.Never forget your original intention and live up to your youth.