Research On The Application Of Suggestive Effect In The Design Of Campus Cultural And Creative Products

In recent years,the development of cultural and creative industries has received strong support from the country,and domestic universities have also developed and promoted campus cultural and creative products to strengthen the effective transmission of campus culture and establish a good campus image.However,the penetration effect of many existing campus cultural and creative products on campus culture needs to be further strengthened;On the other hand,with the rapid development of society and the pressure from various aspects such as life,study,and work,people’s demand for anxiety relief and spiritual guidance is gradually increasing.Starting from the spiritual and emotional needs of young students in school,this article explores the infiltration of campus cultural and creative products into campus culture from the perspective of implicit effects,and attempts to propose design strategies to improve the penetration effect of campus cultural and creative products into campus culture.This article conducts research on the application of suggestion effect in the design of campus cultural and creative products through four parts: firstly,through literature research,investigation,and case analysis methods,relevant theoretical research is conducted on suggestion effect and university campus cultural and creative products,exploring the relationship between suggestion effect and design practice,and sorting out the current status and characteristics of campus cultural and creative products in China.Secondly,through survey methods,questionnaire surveys,and interviews,this study analyzes the material,emotional,and spiritual needs of young students on campus cultural and creative products,and combines theoretical analysis to suggest the significance of the implicit effect.Subsequently,through a multidisciplinary comprehensive research approach,a design strategy for the use of suggestion effects in campus cultural and creative products is proposed,including design principles,application paths,and suggestion strengthening methods,to enhance the penetration effect of campus cultural and creative products into campus culture.Finally,through empirical research,taking Harbin Normal University as an example,the design practice of campus cultural and creative products is conducted to further verify the feasibility of the design strategy of suggestion effect in campus cultural and creative product design.Based on the emotional and spiritual needs of young students in school,this article studies how to enhance the penetration effect of campus cultural and creative products on campus culture through the integration of the theory of implicit effects,while also providing emotional comfort and spiritual guidance for young students in school.There is innovation in the research perspective,and the research conclusions can provide reference value for the design and development of campus cultural and creative products in other universities,opening up further value for the development of campus cultural and creative products.