Study On Emotionalized Design Of Creative Cultural Products Of Colleges

Campus creative products are the bridge of cultural exchange between colleges and universities,the medium of spreading campus culture,and the innovative design,production and marketing based on the connotation of campus characteristic culture.At present,consumers' demand for campus creative products is not only on functional use,but also on emotional demand for creative products.Compared with the foreign well-known universities attach great importance to the emotional design of creative products,domestic universities do not attach enough importance to it.Therefore,it is particularly important to carry out emotional design of creative products on the basis of campus culture.Firstly,through on-the-spot investigation and network collection research methods,the author investigates and analyses the creative products with rich experience and representative in the field of emotional design of campus creative products in domestic and foreign universities.Then,the emotional design status of Hunan Normal University's creative products is analyzed in the form of questionnaires.The emotional needs of consumers about Hunan Normal University's campus creative products and the emotional cultural elements of Hunan Normal University are summarized.Finally,according to the three levels of creative principles of emotional design of Donald Norman,a famous American cognitive psychologist,the creative principles of emotional design for the 80 th anniversary of Hunan Normal University are put forward.Develop creative products that are in line with Hunan Normal University's emotional campus culture,artistic,interactive and interesting,and finally complete the emotional design practice of creative products for the 80 th anniversary of Hunan Normal University.This design research aims at developing and inheriting the campus culture of Hunan Normal University,enhancing the sense of belonging of teachers and students to the campus culture and providing cases for other universities for reference.It carries out the design practice of the creative products for the 80 th anniversary of Hunan Normal University.In the design practice,the application of visual illusion principle in the design of creative products has become a major innovation point.