Research On The Design And Practice Of Cultural Creative Products In Colleges And Universities

Cultural and creative industries is increasing becoming a pillar industry to enhance the soft power of national culture since its development.Relying the back ground of this era,campus cultural and creative industry is growing more and more vigorously in the university.This article is based on campus cultural creative industry,from the perspective of campus cultural creative product design,analysis of outstanding cases in campus cultural and creative product,summarize principles and considerations in design campus cultural and creative product,gain experience from excellent campus cultural and creative in design,in-depth analysis of how to combine creativity and campus culture,and design product which in line with the cultural concept of universities,further analyze how to promote the overall development of the campus cultural and creative industry.This article takes South China University of Technology as an example,exploring existing problems and development prospects of cultural and creative product in SCUT.On the basis of expounding the spirit,cultural connotation,and emotional identity of teachers and students.Refining cultural elements from the perspective of humanities,history,and space and so on.Turn it into the creative material and inspiration of campus cultural and creative product design.And analysis cultural and creative product carrier form,design element type and specific operation mode which based on campus cultural and creative resource.Thinking about how to pass on and promote campus culture connotation through proper product development,enhance the cultural attribute experience of teachers and students and other product audiences,improve the culture soft power in South China University of Technology,then provide refence for other universities in their cultural and creative industry development.