Visual Expression Of Campus Culture And Research Culture Anad Creative Product Design

With the development of cultural and creative industries,campus literary creation is one of its branches,which not only expands the construction of campus culture and economy,but also promotes the development of local tourism economy,and to a certain extent,promotes the improvement of social aesthetic education.However,due to the influx of universities and colleges into the cultural and creative market in recent years,campus cultural and creative products have also ushered in a bottleneck period.Serious product homogeneity,similar visual expressions,unbalanced functionality and commemorativeness,and lack of systematic planning awareness are the important internal reasons that hinder the development of campus cultural and creative industries.Also with the economic development of the external consumer market,higher new requirements have been put forward on the artistic aesthetics,functional functions,cultural connotations,emotional needs of products.What we want to think about.The campus cultural and creative product design of MECOLL is based on the background of the real project,relying on the campus culture of Sichuan Fine Arts Institutes as the design basis,covering multiple cultures such as the regional culture of southwest Chongqing,the unique spiritual culture of the campus,the material behavior culture and the characteristic education culture.Possess a rich cultural studies background.Based on the cultural diversity of Sichuan Fine Arts Institutes,pay attention to the construction mode of campus cultural and creative brands,and the visual expression of campus culture in products,so as to explore the display form of graphic design language in different cultural characteristics,and to shape the Sichuan Fine Arts Institutes as a model.The basic cultural and creative products of the art store on campus are exactly the research content of the author.In this paper,the method of literature research,case analysis,on-the-spot investigation,sorting and induction and user research is used.In-depth analysis of the current situation of the campus cultural and creative market,summarizing its construction mode,product characteristics,and market consumer demand.Collect and sort out the campus culture of Sichuan Fine Arts Institutes,extract and transform representative cultural elements,In the design practice,the visual expression of the campus culture of Sichuan Fine Arts Institutess and the research on the design of cultural and creative products are explored.The specific contents are as follows:The first chapter is the research foundation,focus on analyzing the research background and current situation of this topic.Through the framework structure to sort out the research content,discuss the research purpose and significance,and clarify the research innovation point,which is the foundation of this topic.The second chapter Focusing on theoretical research on campus culture and campus cultural and creative products,summarize the characteristics of campus culture,the source,characteristics and functional value of campus cultural creativity,further clarify the interaction between the two.The third chapter focuses on the investigation of domestic and foreign campus cultural and creative cases,focusing on campus cultural IP mining and brand building models.Detailed breakdown of campus cultural and creative cases,elaborated from the aspects of product category,cultural expression,product color modeling,etc.,and analyzed the reasons for the current market product differentiation.The fourth chapter analyzes the campus culture of Sichuan Fine Arts Institutes and provides the basis for the design practice.The fifth chapter is based on the campus cultural and creative brand of Sichuan Fine Arts Institutes-MECOLL,build its design strategy and product design method,focusing on providing methods and ideas for the long-term development of the brand and the direction of campus cultural and creative product design from the theoretical level.The sixth chapter design practice,combined with the above theoretical support,takes "Campus Cultural and Creative Product Design of MECOLL" as an example,follows the campus image and integrates regional characteristics,balances product serialization and individuation,and highlights emotion and culture.,Focus on artistic and practical design methods,and conduct research on the visual expression of campus culture and cultural and creative product design of Sichuan Fine Arts Institutes.The seventh chapter is the conclusion and outlook.