Research On The Design Of Campus Cultural And Creative Products Based On Cultural IP

Campus cultural creative products carries the tradition culture and historical heritage of campuses and it is an important way to spread campus culture.The application of cultural IP in design is conducive to the school's unique outlook,creating a cultural image and setting up a cultural flat shot.It is great significance to the inheritance and promotion of campus culture.Through the theoretical research on cultural IP and campus cultural creative products,the concept of cultural IP is clarified.Combined with the current concept and mission of campus cultural creative products,the existing campus cultural creative products are sorted out,and the incubation forms and derivative methods of cultural IP are studied.In order to shape campus cultural creative products with cultural IP,it is necessary to explore and develop the symbol elements of cultural IP,put forward the IP elements and design elements of campus cultural creative products,and then transform them into campus cultural creative products.In campus culture creative product design strategy,through the expression of design principle,design method,design research,campus culture creative products should meet the aesthetic,medical,emotional,cultural and other principles,application for IP of cultural translation,mainly application system restructuring,give priority to with innovative product upgrades for the design method of the multiple cultural semantic shape,open form,narrative design expression of the additional value.Taking Southeast University as an example,the design practice of campus cultural and creative products of Southeast University was carried out.By analyzing the carrier form,design elements and specific operation mode of campus cultural creative products,the cultural IP elements of Sipailou and the Jiulonghu campus are fully explored and integrated into the design of campus cultural creative products.In the meantime,the specific forms of expression under the IP of campus culture are considered to enhance the historical and emotional attributes of Southeast University and cultural creative products,so as to provide reference for comprehensively promoting the soft power of campus culture and developing campus cultural creative products.Campus cultural creative products are important carriers of campus cultural communication.A comprehensive and systematic study on campus cultural creative products can better promote the communication of campus cultural brands and exert the positive influence of campus culture on campus groups.