| With the continuous deepening of cultural undertakings around the world and the vigorous development of cultural and creative industries,as well as the high promotion of cultural self-confidence and cultural identity,cultural and creative industries have become the focus of more and more people.In recent years,more and more museums have "gone out of the circle",cultural and creative heritage has "come alive" and culture has "come home",that is,to enrich the connotation of art,And realized the transformation of core culture.People’s demand for cultural,artistic and other spiritual products and services is rising,and the aesthetic and cultural demand for traditional cultural and creative products is also rising.The creative level,cultural content and communication power of cultural and creative products have increasingly become important factors affecting their market acceptance.Today’s development of Chinese culture cannot be a simple cultural reproduction,let alone a cultural restoration of antiquity.Instead,it is necessary to discover the beauty of tradition with the eyes of the times.The soul of cultural and creative development is culture,the power of cultural and creative development is creativity,and creative cultural and creative development is vital.Activating the traditional charm of cultural relics with the power of creativity is the main goal and direction to be studied at present.This article is based on the extraction of cultural symbols through reconstruction design,so as to gradually carry out research on the design strategy of cultural and creative products of Jin Shangjing Museum.Based on the extraction of cultural symbols,this article gradually carries out research on the design strategy of cultural and creative products of the Jinshangjing Museum through reconstruction design.The Jin Shangjing Museum is the only comprehensive museum with the theme of displaying the history and culture of the Jin Dynasty.With the unique advantages of Jinyuan cultural resources,we need not only preservation and protection,but also the power of culture to unleash creativity and extend the unique cultural functions of museums in innovative forms to create broader market-oriented benefits.The development of Jinyuan culture cannot be a simple cultural reproduction,let alone a stale cultural restoration.Instead,it is necessary to discover the beauty of tradition through the eyes of the times.The soul of cultural and creative development is culture,the power of cultural and creative development is creativity,and creative cultural and creative creation is vitality.Activating the traditional charm of cultural relics with the power of creativity is the main goal and direction that needs to be studied at present.The continuous development of the cultural and creative industry is driving the renewal of the functions of museums.The cultural and creative industry carries a bridge between antiques and the public,carrying the spiritual connotation of excellent culture in content and consumer demand in form.It is one of the important conditions that cannot be ignored to measure public participation in museums at present.With the series of cultural and creative products from the "Thousand Li Jiang Shan Tu" series of the Palace Museum,the "Horse Treading on a Flying Swallow" doll launched by the Gansu Museum,and the "Sleeping for a Thousand Years,Awakening to Surprise the World" series,Sanxingdui,which has been sleeping for a Thousand Years,has become a top streaming network red cultural and creative IP.Various routes of cultural and creative products have emerged,making major museums present themselves in front of us with an unprecedented gesture,and thus setting off a wave of cultural and creative activities in museums. |