| During the five thousand years of historical evolution,China has left many magnificent and colorful cultural heritages,not only the material cultural heritage we are familiar with,but also the intangible cultural heritage.Among them,the intangible cultural heritage originates from China’s five thousand years of civilization and is deeply rooted in the entire Chinese nation.It is of great significance to maintain national unity,ensure the unity of our country,and gather the strength of the whole nation.As an important part of human intangible cultural heritage,traditional art also carries the aesthetic needs and spiritual activities of all people,which is another crystallization of Chinese national culture.With the improvement of people’s living standards,museum cultural and creative products have gradually entered the daily life of ordinary people.When this cultural product collides with material and intangible cultural heritage,it awakens people’s awareness of cultural heritage awareness and cultural resonance.Cultural and creative products of large-scale domestic and foreign museums are being developed in full swing.However,due to factors such as lack of resources and funds,limited geographical location,cultural and creative products of intangible cultural heritage museums are full of problems,which lead to there is a big gap between them and large domestic museums.This article explores new ways to design cultural and creative products in traditional art intangible cultural heritage museums.At present,the following problems generally exist in the cultural and creative products of traditional art intangible cultural heritage museums: lack of imagery;lack of sense of quality,chaotic design style;lack of theme and series;lack of a variety of "IP" integration awareness.To solve above problems,image design is proposed,which is specific methods of inner image design and outer image design.Through field research and online research,this paper sorts out the concepts and relationships of intangible cultural heritage museum,traditional art intangible cultural heritage,cultural and creative products of traditional art intangible cultural heritage museum.And it analyzes the advantages of cultural and creative products in current large-scale comprehensive museums,such as the Palace Museum and the National Museum of China.Finally,it summarizes the current situations and problems of cultural and creative products in traditional art intangible cultural heritage museums,such as Nanjing Yunjin Museum and Tianjin Yangliuqing Youth Painting Museum.Based on the research and summary of the design principles and methods of cultural and creative products in traditional art intangible cultural heritage museums,this paper proposes a combination of internal and external image design.The questionnaire survey method is used to provide data support for the image design of cultural and creative products in traditional art intangible cultural heritage museums.Finally,through the extraction of traditional art intangible cultural heritage elements,combined with contemporary aesthetic concepts,the image design method is applied to the specific practice of cultural and creative products in Mianzhu New Year Pictures Museum,achieving the purpose of inheriting and protecting traditional art intangible cultural heritage.Through the exploration of the relationship between traditional culture and contemporary culture,new ways of inheritance and protection of intangible cultural heritage will be opened up. |
