| As the material carrier of traditional Chinese culture,the countryside retains a large number of cultural heritages such as lifestyle,architectural culture and local customs,and is the resource pool for the endless growth of Chinese culture.However,it has been marginalized in the process of human modernization,causing serious damage to a large number of villages.Therefore,the protection of villages must keep pace with The Times,enter public life and conform to the current aesthetic trend.As an emerging industry,modern cultural and creative industry is rapidly rising around the world and has become a pillar industry to promote the development of global economy.The resulting cultural and creative products focus on culture and creativity and gradually come to the public’s vision.Cultural creative products emphasize the support and promotion of culture to social economy,and make every effort to increase its added value by processing culture,so as to realize the purpose of cultural dissemination,creating economic benefits and realizing social benefits.Therefore,the design of cultural and creative products in rural areas is an effective way to bring traditional culture to the public.This paper starts with the background and significance of the research,analyzes the current research situation at home and abroad,and briefly introduces the research methods,innovation points and difficulties of the paper.The first chapter starts from the theoretical basis of rural and cultural creative products,analyzes and expounds the concept of rural and the evolution process of rural settlements,in order to find out the cultural inheritance and cultural protection technology that can be used for contemporary reference,and makes a brief analysis of the cultural resource value of rural settlements from three perspectives.This chapter also expounds the concept of cultural and creative industry and cultural and creative products and analyzes the characteristics of cultural and creative products.The second chapter is the outstanding rural settlements at home and abroad,the product design case analysis,the domestic design case respectively chosen "From yuhang","applause grain" and "Sozen element" three brands are analyzed,and the foreign design case From Japan,the Netherlands and Germany respectively three countries wen gen products or souvenirs are analyzed,and the design case of the domestic and foreign has carried on the brief analysis.The third chapter puts forward the design methods,design principles and design concepts of rural settlement cultural creative products based on the analysis of the design cases of rural settlement cultural creative products at home and abroad.The fourth chapter mainly analyzes the development status,necessity and existing problems of cultural creative products in Miaoquan Village at the present stage,and integrates the cultural resources of Miaoquan Village to facilitate the extraction of design elements.The design ideas of cultural creative products in Miaoquan Village are analyzed and the design practice is carried out.Miaoquan Village was founded at the end of the Qing Dynasty,and the traditional rural settlement features in the central and eastern areas of the village are well preserved.At present,sightseeing agriculture with honeysuckle as the main body has been formed in Miaoquan Village,with sufficient offline customer flow and online channels opened,so the sales channels of cultural and creative products can also be guaranteed.In order to promote the economic development of miaoquan village,enhance the villagers’ cultural consciousness and cultural confidence,protect and inherit the culture of miaoquan village,it is very necessary to design cultural and creative products in miaoquan village.Article through to the rural settlement and the concept of cultural creative products and creative product design case of rural settlement culture and design method for the analysis summary,Miao Quan village cultural creative product design propose targeted measures and design practice,providing theoretical basis for rural settlements cultural creative product design,has certain reference value and practical guiding significance. |
