Application Of Huaiyang Mud Dog Culture Characteristics In Cultural And Creative Products

As the rural revitalization strategy is put forward,transforming the endowment of traditional craft and culture resources is the endogenous power of economic development,and helping rural revitalization with cultural revitalization is the due meaning of rural construction and a new engine of economic development.The growing development of cultural and creative industries also provides opportunities for traditional crafts such as intangible cultural heritage to serve the national social economy.Taking the inheritance,innovation and development of the national intangible cultural heritage of Huaiyang Mud dog as an example,this paper deeply studies the application strategies and methods of mud dog cultural characteristics in cultural and creative products.Firstly,the field investigation method and market research method are used to analyze the background,content,purpose and significance of the subject research,and find the breakthrough point and lead to the innovation point through literature retrieval.Using the discipline focusing method and literature research method,sort out the cultural background of mud dog,summarize the development status,artistic characteristics and cultural connotation,and find the demand point of mud dog craft culture consumption.Secondly,from the current situation of mud dog’s value chain,supply chain,industrial chain,innovation chain and consumption chain,this paper analyzes the problems and Countermeasures Faced by the inheritance and development of mud dog craft culture.Then from the folklore level,explore the aesthetic impact of folk beliefs on mud dog art,find the characteristic beauty and artistic creation law contained in mud dog,and provide cultural inspiration for the design of cultural and creative products.Finally,according to the market research,the concept of cultural and creative products,the design status,development prospects and trends of cultural and creative products at home and abroad are summarized by using the case study method and classification and comparison method.In order to make a classified study on the feasibility of cultural and creative products as a mud dog innovation path based on the current life,focus on the cultural industry and integrate modern design methods and traditional industrial ideas,Extract the cultural and artistic elements contained therein,transform them into cultural inspiration,and design diversified cultural and creative products.Through the research,we hope to show the value of the integration of traditional mud dog elements and contemporary design in the accelerated process of industrialization,modernization and urbanization,integrate the humanistic value of traditional crafts into contemporary life by means of design,and finally prove that the application of mud dog cultural characteristics in cultural and creative products is feasible,and mud dog,a traditional art form,With the help of the power of modern design,we can give play to the endogenous kinetic energy and help the revitalization of traditional craft culture through creative transformation.