Research On The Design Of Jinggang Shan Red Cultural And Creative Products Under The Background Of Cultural Tourism Integration

In recent years,with the improvement of people’s living standards,people’s spiritual needs have greatly increased,which further promotes the development of China’s culture and tourism industry.The Ministry of Culture and the Tourism Bureau jointly issued opinions on promoting the combined development of culture and tourism.Thanks to the support of national policies,the integrated development of tourism and cultural industries has been promoted,and a new ecology of cultural tourism has been jointly constructed.Cultural and creative industries have also emerged as the times require.Under the general trend of the integration of literature and tourism,the development of cultural and creative products has ushered in new opportunities.As the cradle of China’s revolution,Jinggangshan enjoys the reputation of being the first mountain in the world.It has become our important mission to inherit the red culture and revolutionary spirit of Jinggangshan.At present,the market of cultural and creative products in Jinggangshan is not wide enough,the product types are not rich enough,and there are also problems such as serious homogenization and lack of innovation.Therefore,it is particularly important to design innovative cultural and creative products that can inherit Jinggangshan red culture well.Through the innovative design of cultural and creative products,the red culture can be more dynamic and the tourism industry in Jinggangshan can develop more vigorously.This article starts from the red culture of Jinggangshan and uses innovative design thinking to start from the following aspects.The first chapter of this article analyzes the research background of the integration of literature and tourism,the research status of red culture and red cultural and creative products at home and abroad,the research purpose and significance,the research content and methods.The second chapter expounds the concept of cultural and tourism integration,the significance of cultural and tourism integration to the development of red cultural and creative products,the concept of cultural and creative products and the functions of cultural and creative products.The third chapter mainly introduces the red cultural background and classification of Jinggangshan red culture,mainly from the perspective of red material culture and red intangible culture,and also selects representative red cultural sculptures to provide elements for later design practice.Secondly,it analyzes the current situation of Jinggangshan red cultural and creative products and the related problems of Jinggangshan red cultural and creative development,which provides theoretical ideas for the subsequent design of Jinggangshan cultural and creative products.Finally,it is the investigation and analysis of consumer groups,and understands the types and forms of cultural and creative products that consumers prefer at present.The fourth chapter is mainly the design practice of Jinggangshan red cultural and creative products.After completing the collection of related elements of red culture in the early stage,the illustration,logo,text and theme graphics of Jinggangshan red cultural elements are designed.Innovative design and display of Jinggangshan red cultural and creative products in line with consumer preferences according to consumer research and analysis.