Since the establishment of the Ministry of Culture and Tourism in 2018,the integration of cultural tourism had become a social focus topic.With the year 2021 being the centenary of the founding of the Communist Party of China,red tourism has become the main theme of trips.General Secretary Xi Jinping stressed that "we should make good use of red resources,carry forward red traditions and pass on red genes".Hebei Province is a large province of red tourism,but the design and development of red tourism cultural and creative products have serious problems of homogenization,which to a certain extent restrict the development of Hebei red tourism cultural and creative products market.Firstly,the research on the integration of cultural tourism and Hebei red tourism cultural and creative product design was conducted in the early stage of the study to provide a pavement for the subsequent research.Secondly,we focused on combing red tourism resources in Hebei Province,starting from revolutionary figures,deeds,cultural relics,spirits,and words,digging deep red cultural connotation,analyzing the current problems of Hebei red tourism cultural and creative product design,and discussing the value of Hebei red tourism cultural and creative product design.Then,the design methods were summarized in terms of graphic shape,text structure,color summarization and material selection.Finally,with the principles of red culture education,differentiation and innovation,catering to market demand and sustainability,the design method is supported to ensure the implement ability of Hebei red tourism cultural and creative product design.The background of cultural and tourism integration provided a new research perspective for the design of Hebei red tourism cultural,which provided effective methodological support for relevant government departments.While disseminating the red culture of Hebei,enhance the competitiveness of Hebei red tourism cultural and creative products.Figure 46;Table 13;Reference 53... |