Research On The Design Principle And Method Of Cultural Tourism Products In Cultural Scenic Spot

Based on the background of "cultural and tourism integration",this paper attempts to summarize the principles and methods of cultural and tourism product design in cultural and tourism scenic spots by exploring the process and model of material acquisition.This paper starts with the analysis of the relationship between culture and cultural innovation,and makes it clear that tourism cultural innovation products are an important carier of cultural communication,and cultural communication is the core goal of developing cultural tourism products in cultural scenic spots.Secondly,Lao tze hometown scenic area as the study case,analyzes the acquisition method of the scenic area culture material,namely in the cultural resources,on the basis of comprehensive combing,establish a complete material library,through the refined material evaluation keywords,material evaluation and methods of factor analysis,material selection,select the area the most distinctive cultural material,summarized the scenic area culture material screening process model.Starting from the common problems of the culture class scenic spot,summed up the text brigade regional principle,innovative principle of product design,usability,portability,interesting principle five design principles,sums up the deconstruction and reconstruction of"culture","the traditional form of abstraction and refining","adaptation and popular culture","meet the convenient visual identification of packing" four product creative design method.The above principles and methods are verified by the design of tourism cultural and creative products in Laozi’s hometown scenic spot.Through the acquisition of cultural tourism product design elements and the refinement of creative methods,the cultural and creative products that can best represent the characteristic culture of scenic spots are developed,and the universal methods and models are summarized,which provide reference value for the development of cultural and creative products based on such cultural scenic spots and contribute to the development of cultural tourism.