Nanyue Tourism Cultural And Creative Product Design Under The Background Of Cultural And Tourism Integration

In recent years,in order to promote all-domain tourism development,our country introduced the "14th Five-Year Tourism Development Plan" and other policies in succession.The rapid development of tourism has brought about the market for tourism creative products.In order to promote the integration of culture and tourism and promote the high-quality development of tourism economy in Nanyue,the Nanyue government has organized cultural activities such as creative design competition of tourism products in Nanyue,and created characteristic cultural blocks,in order to promote the creative transformation of cultural and creative industry in Nanyue.However,throughout the Nanyue tourism cultural creation market,there are still problems such as the user’s sense of cultural experience is not strong,product homogeneity and so on.In order to spread Nanyue characteristic tourism culture,enrich the theory of Nanyue tourism cultural and creative products innovation,through exploring the integration of Nanyue culture and tourism cultural and creative products mode and path,more efficient Nanyue culture based on cultural and creative products,and pass this to tourists,so as to give Nanyue tourism innovative value of new vitality,in order to drive the second consumption of Nanyue scenic area.In the process of design and research of cultural and creative products of Nanyue tourism,taking Nanyue culture as the research object,the origin,types and forms of expression of Nanyue culture are sorted out,the unique connotation and value of Nanyue tourism culture are deeply explored,and the status quo of Nanyue tourism and cultural and creative products of Nanyue tourism are analyzed,as well as the factors affecting the purchase of cultural and creative products of Nanyue tourists.Then further explore the development trend of Nanyue tourism cultural creative products.According to the above research results,the design questionnaire of cultural and creative products of Nanyue tourism was developed to analyze the needs of tourists in Nanyue.The design practice is strictly in accordance with the regional,cultural,innovative,functional and aesthetic principles,using the element extraction method and design reorganization method,extract the Nanyue famous religious buildings and the Nanyue most representative of the five kinds of religious artifacts,the artifact modeling elements,Nanyue religious building modeling elements and color elements for extraction and reconstruction,forming a simple graphic with Nanyue characteristics,Beech,acrylic plate and metal parts are selected as product design materials;By means of meaning interpretation,the special connotation represented by Nanyue religious instruments is integrated into the design of cultural and creative products.The Liwen creative products of this department choose the small night light,storage box,roll paper holder,incense burner and desktop clock of modern life and home products as the carrier,integrate the Nanyue religious and cultural elements,and finally complete the design of Nanyue tourism cultural creative products.Introducing the Nanyue characteristic culture into the design of creative product,this paper explores the manifestation of Nanyue tourism culture in the design of cultural and creative products from a new perspective.Cultural and creative industry as a medium to promote different types of Nanyue tourism culture,can further let consumers experience,understand the Nanyue tourism cultural and creative industry,is conducive to the revitalization of the Nanyue tourism industry,carry forward the Nanyue culture,promote the development of Nanyue tourism.