Research On Tourism Cultural And Creative Product Design Based On Regional Cultural Factor

In the new era,the integration of culture and tourism has become an opportunity and trend for the development and trend of the time,which plays an important role in improving the competitiveness of the regional market and creating a new model for regional industry.Today,with the constant improvement of material living standards,people are increasingly paying attention to spiritual aspirations,and the integration and development of culture and tourism can satisfy people’s spiritual needs and bring about an all-round and multi-level tourism experience.China’s regional cultural resources are rich and unique,which bring unlimited development potential for the integration of culture and tourism.Cultural demand is the fundamental driving force of tourism,and the tourism process can also bring people the experience and enjoyment of cultural beauty,through integrated development,promote the industrialization of the two,promote the deepening of regional cultural connotation and the transformation and upgrading of tourism industry.However,there are still many difficulties and problems in the design and development of tourism cultural and creative products,and there is still a certain gap compared with developed countries,which cannot drive the extension and development of related industries.Under this paper,this paper starts with the study of regional cultural factors,takes tourism cultural and creative products as the design category,and then carries out related design research.Interpreting regional cultural factors from a microscopic perspective,their relevance and representative characteristics can provide reference strategic assistance for the design of tourism cultural and creative products.The key part is the conversion and extraction of regional cultural factors,which can provide some quantifiable evaluation criteria for the identification and performance,materialization and design of regional culture in tourism cultural and creative products.Through the analytic hierarchy method and the Rickett scale method,the classification and screening of cultural factors and the empirical survey of questionnaires are carried out in order to derive the preference orientation of cultural factors,and finally provide a more theoretical and scientific basis for the design.On this basis,this paper creatively discusses the design methods of tourism cultural creative products,and combined with the above research,creates tourism cultural creative products under Tianjin regional culture.This study has certain theoretical research value,realizes the extension and transformation of resources for regional culture,and promotes the upgrading and transformation of tourism and cultural industries.