Research On Cultural And Creative Product Design Of Jinshang Cultural Tourism

In recent years,Shanxi focuses on the development of cultural tourism,which provides a good opportunity for the development and research of cultural tourism cultural and creative products.This study systematically analyzes the history and connotation of Jinshang culture,takes Pingyao ancient city as the foothold,seeks for jinshang cultural symbol and internal spirit of Pingyao ancient city,explores and extracts its cultural connotation and cultural symbol,and converts it into cultural and creative products.Through the analysis of pingyao jinshang culture,it is divided into ticket culture,security culture,commercial culture and spiritual culture.Then analyze the cultural symbols one by one.In combination with the popularity of scenic spots and the preferences and views of target user groups,the paper chooses ticket number culture as the main entry point,sorts the cultural symbols within the ticket number culture according to the cultural correlation degree of Jin merchants "faith",and excludes the cultural symbols with weak correlation.Finally,a suitable entry point is selected to study the transformation process of its design and application,and to build the brand IP-based design concept,so as to shorten the distance between users and culture with brand systematic design,and to provide references for other design applications in this direction,so as to inherit the Culture of Jin Merchants and carry forward the spirit of Jin merchants.