Research On The Design Of Intangible Cultural Heritage Tourism Creative Products In Zhoushan Under The Background Of Cultural Tourism Integration

In the context of the integration of culture and tourism,it is of great practical significance to actively utilize the rich intangible cultural heritage(referred to as "ICH" for short)of tourist attractions and their surrounding areas and explore ways to transform them into tourism products and goods.In recent years,there has been an endless stream of cultural and creative products developed around the theme of ICH.Zhoushan is a famous tourist city that integrates Buddhist culture,maritime culture,and folk culture,giving birth to a large number of valuable intangible cultural heritage.This article uses literature research,field research,and case analysis methods to study and design "Zhoushan intangible cultural heritage" and "tourism cultural and creative products" in five parts.In the first part,the thesis introduces the aim and meaning of this thesis,the present study situation of intangible cultural heritage and creative products,and the research methods and technical roadmap used in this article.The second part introduces the relevant concepts and theories used,including demand theory,industry integration theory,and semiotics theory.The third section examines the different elements that influence the demand for cultural and creative products featuring intangible cultural heritage themes in the context of the convergence of culture and tourism.It further assesses the market demand for cultural and creative products related to Zhoushan tourism through thorough market research.The fourth part Research and analysis on the reserves,categories,features,exploitation and use of the non-material culture heritage in Zhoushan,and the present situation of its exploitation,laying a cultural foundation for the design of Zhoushan tourism cultural and creative products.In Part Five,the utilization of intangible cultural heritage elements in the development of cultural and creative products for Zhoushan’s tourism industry is examined through three lenses: design principles,design methods,and system construction.The analysis is supported by notable examples of intangible cultural heritage-based creative products.The study focused on four types of intangible cultural heritage resources-Quyi,folk literature,folk art,and traditional handicrafts-and explored the system of Zhoushan’s tourism creative products that incorporate these elements.Representative elements were chosen and combined with Zhoushan’s characteristic tourism resources to design Zhoushan’s intangible cultural heritage themed tourism creative products,including the Fangyan series,Guanyin culture series,and Shengsi marine thesis-cuutting series,using different design techniques.This thesis proposes new ideas and methods for the mutual integration of non-heritage cultural and cultural and creative industries,and introduces the design and development of cultural and creative products in the development of non-heritage themed tourism,providing new ideas and ways for the protection and inheritance of non-heritage resources.New elements are introduced in the design process of cultural and creative products of Zhoushan non-heritage themed tourism,so as to improve the attractiveness and interest of the products.At the same time,new channels and methods are introduced in the sales and promotion of cultural and creative products.