Study On The Innovation Of Yellow River Cultural Tourism Products In Shenxianwan Scenic Area,Luoyang,Henan

The rapid development of economy and the rapid expansion of cultural exchanges in various regions have led to a gradual intermingling of culture and tourism,and cultural tourism has turned into a very crucial part of modern tourism.As humanistic and aesthetic feelings are more valued by tourists,the pursuit of spiritual culture is increasingly becoming the mainstream demand of tourists,and novel cultural tourism destinations are attracting the attention of many tourists,and qualitative changes on the demand side are forcing innovative reforms on the supply side.Taking the cultural tourism product innovation of Luoyang Shenxian Bay scenic spot as the theme,this paper examines the general situation of the cultural tourism products of Luoyang Shenxian Bay scenic spot and carefully analyze the problems of product development by using a combination of documentary research methods,field research,interview methods and questionnaire distribution research methods.Taking this as the focus,study the countermeasures for the innovation and development of Yellow River cultural products in Luoyang Shenxianwan Scenic Area,sort out the product development principles of adhering to the condensed theme,market-oriented and systematic,and put forward the depth to promote the Yellow River cultural tourism product integration development,increase the experience,increase the brand innovation,enhance the effect of scenic area technology empowerment,increase the mechanism of innovation of industrial development suggestions.After an in-depth study this paper suggests that Shenxianwan Bay attractions have unique resources and have relatively outstanding resource advantages for the development of Yellow River cultural tourism,and sustainable tourism product innovation and active development of special Yellow River cultural tourism commodities can achieve healthy development.