Tell The Story Of The Yellow River With Cultural And Creative Products:Research On The Cultural And Creative Design Of The Yellow River Cultural Museum In Shandong

The Yellow River is the mother river of the Chinese nation,which shaped the geography and civilization of the core areas of Chinese civilization,and giving birth to the splendid Chinese culture.As the core and the spirit of the Chinese nation,the Yellow River culture,including the cultural heritage,spiritual outlook and aesthetic tendency of different regions and historical periods,is a comprehensive group culture.With the promotion of ecological protection and spiritual civilization construction in the Yellow River Basin,the Yellow River and the Yellow River culture have become an important theme for protecting,inheriting and promoting Chinese traditional culture.The creative design of the Yellow River culture is of great significance to the inheritance and promotion of the Yellow River culture.As an essential province in the lower reaches of the Yellow River,Shandong is a master of the Yellow River civilization.It has rich ecological resources and cultural resources.The Yellow River cultural sites in Shandong are rich and have their regional characteristics,reflecting the rich and regional characteristics of the Yellow River culture.At present,there are a number of Yellow River cultural museums in Shandong Province.As an important carrier of Yellow River culture,they play an important role in promoting the protection of Yellow River cultural heritage and promoting the protection and inheritance of Shandong Yellow River culture.This paper mainly takes the Yellow River culture as the research object,and takes the cultural and creative design of the Yellow River Culture Museum in Shandong as the research focus.Through literature collection,case analysis,field investigation,questionnaire,design practice and other methods,the resources and background of the Yellow River culture,the concepts and theories related to the cultural and creative design of the museum are sorted out and elaborated.Through field research,the development status of cultural and creative design of the Yellow River Culture Museum in Shandong is explored,and the existing problems are analyzed and summarized.Through investigation and questionnaire distribution,the museum audience ’s demand for cultural and creative products is investigated,and the consumer ’s preferences are analyzed and summarized.Combined with the excellent museum cultural and creative design cases,the direction,principles and methods of cultural and creative design of the Yellow River Cultural Museum are summarized,and relevant design practices are carried out.Finally,thinking about the cultural and creative design of the Shandong Yellow River Cultural Museum,combining the characteristics of the Yellow River Cultural Museum with the development trend of the museum ’s cultural and creative development,summarizing the direction that should be followed in the design,and taking the Dongying Yellow River Cultural Museum as an example to carry out design practice,excavate the local Yellow River culture and basin development characteristics,and explore the innovative methods of cultural and creative design of the Dongying Yellow River Cultural Museum.The design of this series of cultural and creative works aims to provide some inspiration and reference for the cultural and creative design of similar Yellow River Cultural Museums.Through the design and innovation of cultural and creative works in museums,the society will promote the inheritance and development of Yellow River culture.