A Study On The Design Of Tourism Literary Creation Based On Regional Ethnic Culture

With the expansion of the cultural tourism market,people have different views on the concept of tourism.Cultural tourism can let people know the local culture concentrated in a region,and the derivative of cultural tourism--local souvenirs,with the development of the cultural tourism market,has gradually become the mainstream of the tourism market.However,at present,there is a lack of truly local culture in the tourism market,and cultural tourism products in the tourism market are few and far between.Even with relevant cultural products,such products also lack local cultural flavor.Problems such as low cultural connotation,low creative level and poor practical functions have become obstacles to the cultural tourism market,which cannot meet the needs of consumers who truly love cultural tourism.Therefore,the solution of cultural tourism products has gradually become a top priority in the development of cultural tourism market.Taking tangya tusi site as an example,as a rich cultural heritage of tujia ethnic minorities,it has been listed in the world cultural heritage list with more complete and special characteristics than other cultural heritage.Even if the tangya tusi site is listed on the world cultural heritage list,how to maintain and develop it has become a major problem for the local cultural bureau.With the golden signs of world cultural heritage,how to protect,preserve,inherit and utilize it to promote local economic and social development has posed a big challenge to the local government.Based on this,this paper takes the tangya tusi culture of enshi tujia and miao autonomous prefecture as an example to improve the cultural tourism taste of enshi tujia and miao autonomous prefecture through cultural creativity in all aspects,and carries out relevant product design guided by the aesthetic psychological analysis of the public.This paper studies the regional culture in product design of the application,to understand regional ethnic culture reflected in wen gen product design,go deep into the enshi tujia and miao autonomous prefecture,local specific investigation,analysis of extracted Tang Ya tusi culture core content,combined with the aesthetic mentality of the mass aesthetic taste,analyze the existing material,applied to design,finally put forward the complete Tang Ya tusi culture tourism product design.