The Application Of Huizhou's Non-material Cultural Elements In The Design Of Tourism Cultural And Creative Products

This article takes "the intangible culture of huizhou",and"tourism cultural and creative products" as the research object,from five parts to the research,analysis and design.The first chapter narrates the research background of the thesis,the purpose and significance of research,the current situation,research contents and methods,research ideas and innovation points,expounded the background of "Intangible Cultural heritage"and the development status of "tourism cultural and creative products",and how to develop "the intangible culture of huizhou" as the carrier of"tourism cultural and creative products";The second chapter mainly summarizes "the intangible cultural heritage"and"the intangible cultural heritage of Huizhou",author investigates and collates the categories of "intangible cultural heritage of Huizhou",and classifications in horizontal and vertical way,so as to excavate the symbol of"Huizhou’s intangible cultural"elements.The third chapter discusses the "tourism cultural and creative products" concept and Marketing,I analyzed and summarized on the specific case,to understand the design mode of the "tourism cultural and creative products",so as to master better the characteristics of "tourism cultural and creative products",according to the characteristics of the type,we can development "tourism cultural and creative products".The fourth chapter analyzes and summarizes the creative methods of "the intangible culture" elements in the design of "tourism cultural and creative products",and then finds the means of using "the intangible culture" elements in the design of "tourism cultural and creative products".The fifth chapter according to the author’s actual research,identify the theme ideas and methods to determine the design orientation,proposed "the intangible culture of huizhou" elements refined tourism cultural and creative products,combined with "the intangible culture of huizhou" characteristics of tourism resources will be The theory of "the intangible culture of huizhou" and practice are combined to design and develop the "tourism cultural and creative products" with "the intangible culture of huizhou" as the design source;Finally,combining the design practice of "the intangible culture of huizhou "elements tourism products,this paper tries to verify the rationality and feasibility of the theory summarized in the previous part of this paper and provide the valuable data for the research of the intangible culture of tourism products.,Making its development of practical significance,laying the foundation for future sustainable development and economic development."The intangible culture" can enrich the spiritual world of human beings.The unique "tourism cultural and creative products "can meet the needs of consumer purchasing and collecting.I hope through the excavation of the "the intangible culture" element and the creative method of tourism culture products,we can finish the design and development of related tourism cultural and creative products,promote the development of local tourism,politics,economy and culture,and create Full of cultural connotation of the intangible culture of travel products.