Packaging Branding Design Of Tourism Cultural And Creative Products Based On The Community Culture Of Pozi Street In Changsha

At present,with the continuous improvement of people’s material level,people’s desire for a better life is also increasing.There are an endless stream of new tourist cities and online Red punch points on the Internet.Changsha,as a new generation of online red tourist city,is a sea of people during tourism.Changsha Pozi Street community is located in Changsha Pozi street community,which is located in the prosperous commercial area of the central urban area of Changsha,It starts from Huangxing South Road Pedestrian Commercial Street in the East,reaches the scenic belt along the river in the west,connects Jiefang West Road in the north and Renmin West Road in the south,including the historic Huo palace,Yuefang mall with a very modern flavor and Pozi street,a millennium old street.Based on the cultural connotation of Pozi Street Community in Changsha,this paper carries out tourism cultural and creative design and product packaging design,so as to shape the tourism cultural and creative brand of Pozi Street Community in Changsha.Focus on the following three aspects.First,consult the literature of relevant tourism cities and community culture,and compare and analyze the relevant tourism cultural and creative products and packaging design at home and abroad.Conduct field investigation and questionnaire survey on Pozi Street Community in Changsha to fully understand the ideas and suggestions of community personnel and tourists.Second,analyze and study the three major cultures of Pozi Street Community in Changsha,including historical culture,commercial culture and catering culture,and summarize them.Third,in the design practice,the representative buildings,culture,graphics and characters of Pozi Street are adopted to strengthen the brand of tourism cultural and creative products in Pozi street community;In the product packaging structure,the portable design and reduction design methods are implemented to make the packaging conform to the two main principles of practicality and ecology;At the same time,in terms of visual communication,it depicts the landmark buildings and representative delicacies of Pozi street community,showing the historical heritage and local characteristics of the profound community culture of Pozi street in Changsha.Through the carrier of "Pozi street tour ceremony" tourism cultural and creative product packaging,the subject not only spreads the community culture,but also highlights Changsha’s profound historical and cultural heritage and humanistic feelings,provides reference and reference for similar tourism cultural and creative products and packaging design,and promotes and promotes the economic development of Changsha Pozi street community.