Research On Design And Innovation Strategy Of Red Tourism Cultural And Creative Products In Dabie Mountain,Hubei Province

Socialism with Chinese characteristics has entered a new era,and the main contradiction of the people has developed from material and cultural needs to the need for a better life.since 2004,the Party and the State have attached great importance to the development of red tourism.Red tourism in Hubei Dabie Mountain has special cultural value and irreplaceable historical status.People not only cultivate a new spirit of the times in the process of tourism,but also give a new meaning to the revolutionary history and culture of the times.At the same time,red culture is also an important part of the excellent culture of the Chinese nation and an extremely precious spiritual wealth of the Party and the people.The research object of this paper is about the innovative strategy research of red tourism cultural and creative product design in Dabie Mountain,Hubei.At present,the development of red tourism in the region is still in a relatively primary and shallow situation,and the local area also lacks matching human,material and publicity power,and the development of red cultural and creative product design has never formed a systematic brand scale,leading to the red brand characteristics are not prominent and the tourism awareness of the region is low,etc.This has led to the lack of prominent red brand characteristics and low tourism awareness in the region.Therefore,the innovative design of creative products with the characteristics of Hubei Dabie Mountain red culture is of great practical significance for the development of the local tourism economy,the revitalization of the countryside and the dissemination of red culture.This paper is divided into six chapters,the first of which focuses on the background,purpose and significance of the research,the current situation of domestic and international research,the definition of relevant concepts and the innovation points of the research.The second chapter is devoted to the theoretical basis of cultural and creative product design,as well as the case study of domestic red cultural and creative product design,focusing on the development status and forms of cultural and creative design in Beijing and Jiangxi.The third chapter elaborates the historical development of red tourism in China and Hubei Dabie Mountain,and deeply analyzes the theoretical basis for the design of cultural and creative products,presents the problems in the development process and proposes the ways to develop the design of red cultural connotation.The fourth chapter is the positioning and principles of the design of Hubei Dabie Mountain red tourism cultural and creative products,and analyzes the positioning and principles from different levels.Chapter 5 is an analysis of the innovation strategies and paths for the design of red cultural and creative products in Hubei Dabie Mountain,starting from the core elements of innovative design,elaborating the performance of innovative design,and proposing innovative strategies and paths at three levels.The sixth chapter is the innovative design of Hubei Dabie Mountain red tourism cultural and creative products from innovative practices and visual design expressions.With the emphasis on cultural confidence in the current spirit of the times,the development and design of red culture Chinese creative products have a very favorable creative environment.The targeted innovative design practice focuses on the combination of regional characteristics and revolutionary stories,and returns the Dabie Mountain red tourism and creative products from the perspective of art design and then to the red culture itself.Create a new brand image of Dabie Mountain red tourism in Hubei,and take real and effective design solutions for red tourism in the region.Let the red tourism achieve sustainable development and active propaganda,promote the development of the local economy and rural revitalization,and promote and carry forward the red culture to the greatest extent.