Research On The Design Of Museum Cultural And Creative Products In The Context Of Cultural And Tourism Integration

Based on the recent advances in integrated development of culture and tourism,taking the design and application of cultural and creative products of Ezhou Museum as the carrier,and starting from the design perspective of design,this study was designed to explore the new trends and dynamics in the development of museum cultural and creative industry.The purpose is to develop cultural and creative products that promote integrated development of culture and tourism through the design of cultural and creative products of Ezhou Museum,with the focus on the connectivity between integrated development of culture and tourism and cultural and creative industries,between aesthetic consumption and design strategies,and between local culture and urban spirit.Through data analysis,field investigation,factor analysis,interview and questionnaire survey,etc.,this study summarizes the current status and trends in the development of Ezhou Museums in the contemporary context of integrated development of culture and tourism,as well as the problems and requirements in the development of museum cultural and creative industry.In addition to investigating the design of the cultural and creative products of Ezhou Museum,the regional culture,industrial culture,and historical and cultural characteristics of Ezhou are dissected based on the unique location and industrial and cultural resources of Ezhou.On the basis of theoretical research and field investigation,the design elements and strategies for museum cultural and creative design under integrated development of culture and tourism are summarized.Taking into account the design theories,a design scheme was developed to demonstrate the design of the cultural and creative products of Ezhou Museum from the aspects of design principles,conception and practice,and reference examples of the application of promoting cultural inheritance and innovation in the design of museum cultural and creative products are provided,in an effort to propose a new development path for the local cultural and tourism industry.