Research On The Design Of Cultural And Creative Products Of Red Tourism Under The Background Of Cultural Tourism Integration

General Secretary Xi Jinping clearly pointed out in the report of the 19 th National Congress of the Communist Party of China: "Socialism with Chinese characteristics has entered a new era.The main social contradiction in our country has been transformed into a contradiction between the people’s growing need for a better life and unbalanced and inadequate development." Reflects the continuous improvement of contemporary people’s needs for spiritual and cultural life.Culture is the soul of tourism,tourism is the carrier of culture,and tourism is one of the important ways for people to meet spiritual and cultural needs.With the continuous development of the tourism industry,along with industrial innovation and technological upgrading,it interacts with the cultural industry and promotes each other,gradually forming the status quo of industrial development of "cultural and tourism integration".Culture improves the quality of tourism,and tourism enables the spread of culture.Through the integration and development of "culture" and "tourism",culture is more dynamic and tourism is more attractive.The integration of cultural and tourism is the development of the cultural and tourism industry in the new era.The main trend."Cultural and tourism integration" has brought new development opportunities for the red cultural tourism industry.As an important part of red tourism,red tourism products are not only the carrier of red culture,but also an important economic source of red tourism.At present,the market for red tourism cultural and creative products is not mature enough,and problems such as product homogeneity and lack of innovation need to be further resolved.Therefore,from a design perspective,it is particularly important to develop and design excellent cultural and creative products.The author investigates the status quo of the red tourism industry and products through questionnaire surveys,field visits,data analysis,etc.,summarizes and analyzes the development of red tourism cultural and creative products,conducts further analysis and research on the collected data,and uses red cultural resources as a design The elements are summarized,and the design principles and design methods are summarized in combination with design knowledge.And,as the main innovation of this article,the author uses factor analysis combined with Maslow’s hierarchy of needs theory to construct a user needs evaluation system,trying to explore the red tourism cultural and creative product design strategy that meets user needs from the perspective of design and user needs.The design strategy is proposed from the three levels of instinct level,behavior level and emotion level,and finally the feasibility of design strategy is verified through the combination of theory and design practice.The author hopes to arouse relevant people’s attention to the design of red tourism cultural and creative products through the research in the relevant fields of this subject,and also hope that it can supplement the existing research results in my country to solve the problem of red tourism cultural and creative product design or other related issues.Design issues provide reference.It also hopes to promote the development of industries related to red culture and tourism,and contribute to the promotion and inheritance of red culture.