Research On Development Strategy Of RH Landscape Company

In recent years,with the enhancement of people’s awareness of ecological environmental protection,as well as the influence of the national macro policy,China’s Landscape industry has developed by leaps and bounds and entered the golden period of development,from the initial disordered development to standardization and industrialization.However,from the tendency of the whole industry,the situation of small and medium-sized Landscape enterprises is not so optimistic.As one of them,RH Landscape Company has experienced unprecedented competitive pressure.Facing revolution,RH Landscape Company urgently needs to define its strategic directions in order to maintain stable development and get more profitable.Firstly,in this paper,we analyzes the present management situation of RH Landscape Company by the comparation between RH Landscape Company and the whole industry.Then,we evaluate the external and industry environment which RH Landscape Company is living in by PEST analysis,five forces model and SWOT analysis.With deeply analyzes the advantages,disadvantages,opportunities and threats faced by the company,all these analysis can help RH to shape its next development strategy.Thirdly,in order to achieve company’s development goals,overall and specific strategies which include diversified development strategy,externalize penetration strategy and branding shape strategy have been formulated according to the environment analysis and the guidance of the company’s strategic thought,;Finally,in order to ensure the implementation of the development strategy,the safeguard measures are put forward from the aspects of organizational structure,human resources,risk control,project management,R & D innovation and corporate culture.The newly formulated development strategy and relevant safeguard measures can help RH Landscape Company to solve the problems may facing in the follow-up development,achieve scale management and maintain the long-term stable development.At the same time,it also provides reference for the formulation of the development strategy of many domestic small and medium-sized landscape companies at the same level,and provides theoretical support for promoting the healthy and stable development of the landscape industry.