Research On The Development Strategy Of GSS Ecological Garden Company

Since the new century,the rapid development of economy and technology has accelerated the pace of people’s life,and more and more people have gathered in the city,which poses great challenges to the urban environment and the quality of life.Landscape plays an important role in improving urban environment and relieving work pressure.With the acceleration of urbanization,the landscape industry has been developing rapidly.Against this background,the ecological garden industry is developing rapidly and growing,and the competition among enterprises is more intense.In such an external environment,the GSS ecological garden company has faced unprecedented competitive pressure.If it does not carry out strategic adjustment or further strategic deployment,it is very easy to be surpassed by the competitors or eliminated by the market.So it is very urgent to set up a development plan at the height of the strategy.This paper studies the management strategy of GSS ecological garden company.Firstly,using enterprise strategy and related management knowledge,starting with the external environment of the enterprise,this paper systematically analyzes the macro environment and the competitive environment of the industry,and makes a comprehensive analysis and evaluation of the external environment,and gets the opportunities and threats that the company faces.The advantages and disadvantages of the company are analyzed from several aspects,such as internal resources and purchasing capacity,engineering operation capability,and marketing function elements.Secondly,the overall development strategy of the company is given by means of SWOT analysis.Finally,in order to ensure the effective implementation of the strategic plan,we put forward specific implementation strategies in terms of products,supply chain,channels,brands and services,and put forward safeguards from the aspects of financial system,strengthening human resource management system and technology and service innovation.The study of the article is a discussion on the competitive advantage of the garden enterprises under the current fierce competition environment.In theory,it is a case attempt to apply the strategic theory to the garden enterprise.In practice,it can provide decision support for the operating management of the GSS ecological garden company.