Research On Development Strategy Of MT Battery Manufacturing Company

The lead-acid battery industry is an important part of China’s national economy and plays an important role in national key projects,livelihood applications,military support and other fields.There are environmental risks in the production,storage and transportation of lead-acid batteries.In recent years,the state has promulgated a series of industrial access and environmental protection policies to guide the lead-acid battery industry to take green development as the starting point and promote the standardized development of lead-related industries.With the successive introduction and implementation of the supporting national policies of "carbon peak,carbon neutral",the total demand of lead acid and lithium battery market has been accelerated.The promotion of new energy vehicles and other industries is accelerated by lithium battery substitution.China’s lithium battery industry will enter a period of rapid growth.In addition to the gradual introduction and development of liquid flow,fuel,sodium salt and other batteries,the market space of lead-acid battery industry has been seriously compressed,and is facing an unprecedented crisis.MT Battery Manufacturing Company(hereinafter referred to as MT Battery Company)is a private enterprise engaged in the design,production and sales of lead-acid batteries.After more than 20 years of intensive cultivation,it has achieved good economic and social benefits.Influenced by factors such as the spread of the COVID-19,coupled with fierce market competition and environmental protection policy pressure,the development of enterprises is faced with alternative products,intelligent transformation,battery recycling and disposal and other bottlenecks that need to be solved urgently.This requires MT battery company to further optimize its development strategy,formulate strategic implementation safeguard measures to solve the bottleneck problem,realize the company’s rapid,healthy and sustainable development,ensure its strategic position in the field of lead-acid battery livelihood,and make greater contributions to the society.This paper takes MT battery company as the research object,makes full use of the relevant theories of enterprise strategic management,and uses the methods of literature research,investigation and theoretical analysis to conduct in-depth research on MT battery company.Based on the analysis of the current development status of MT battery company,the strategic environment of MT battery company is comprehensively analyzed,and its advantages and disadvantages,opportunities and threats are sorted out;According to the mission and vision of MT Battery Company,the principles and strategic objectives of its development strategy adjustment are determined;Under the guidance of strategic thinking,the overall strategy of the company’s development and the specific strategies of implementing brand leadership,intelligent transformation,scientific and technological innovation,and green empowerment were determined,and the safeguard measures for the implementation of the development strategy were proposed.It aims to provide strategic guidance for the future development of MT battery company,and also provide certain reference and reference for the strategic development research of peer enterprises.