Research On Development Strategy Of HD Machinery Company

As a pillar industry of China’s economy,the manufacturing industry plays a pivotal role in the economic development.China is a manufacturing power and is moving towards a manufacturing power.At the present stage,although the manufacturing industry has encountered difficulties such as western technical barriers and increasingly fierce competition,it is also facing new opportunities.On the one hand,the rapid development of global intelligence,information technology and other technologies has injected new vitality into the manufacturing industry;on the other hand,the state has formulated the macro planning for the manufacturing industry,and the governments at all levels have issued relevant policies to promote the effective implementation of national policies,through the policies to ensure the realization of the plan.At the present stage,China’s manufacturing industry should not only have hard power,but also strengthen the construction of soft power such as information technology and intelligence,combining soft and hard,so that China’s manufacturing industry can occupy the active position in the future international competition.The new changes of the industry ecology will inevitably promote the transformation and upgrading of the industry.How to deal with the complex situation and achieve high quality and high speed development has become a new research direction for manufacturing companies.HD Machinery Company is a machinery manufacturing company covering product research and development,production,sales,service and other fields,with a certain representative in the industry.In this critical period,the company should develop a new development strategy based on the actual situation to achieve healthy and sustainable development.This paper takes HD Machinery company as the research object,based on the summary of the development strategy theory and achievements of relevant enterprises at home and abroad,it first analyzes the current situation of HD machinery company,sorts out the existing weak links of the company,and analyzes the reasons.Secondly,PEST analysis and five-force model analysis were used to systematically analyze the macro environment,industry environment and internal environment of HD Machinery Company,and SWOT analysis was used to make a comprehensive analysis of the company,laying a foundation for the new strategy.Again,according to the company’s vision and strategic objectives,formulate the company’s overall strategy and specific strategy.Finally,in order to ensure the effective implementation of the company’s development strategy,the relevant safeguard measures are put forward from five aspects: optimizing the organizational structure,improving the management system and process,strengthening the financial management strength,strengthening the talent development and construction,and shaping the brand culture.This article can help solve the company’s current and potential problems,improve the competitiveness of the company,and help the future development of the company.At the same time,it has a certain degree of reference value for the government to formulate the policies related to the machinery manufacturing industry,and also provides a reference for the methods and ideas of the strategic management of the same type of companies.