Research On Development Strategy Of CS Landscape Design Company

When the global competition situation is increasingly fierce,for the landscape design industry,it has evolved into the competition in the development strategies among enterprises to the larger extent.With the prosperity of economy and the improvement of people's living standard,the landscape industry has seen the unprecedentedly swift development.And its context and forms have also experiencing huge changes.At the same time,the landscape design companies abroad have constantly entered China and brought professional management,marketing concepts and new design ideas.The carrying capacity of traditional business in(municipal)design institutes is strong and is the partner of many government projects and the traditional business of large-scale projects.Besides,the overseas design companies and even the jointly ventures occupy the high-end market of the industry.In recent years,the privately-owned small landscape design companies have been constantly springing up,which has increased the competition.However,its scale and capacity are limited,which cause their slow development.If they can not get the chance to grow stronger,it is possible that they will be washed out during the development progress.Clearly,only by analyzing from the angle of the strategy,aiming at the main problems the small-and-medium landscape companies come across,the proper strategic design plans for the development of the enterprise should be proposed so as to make them rely on correct development strategies,improve their overall competition among companies and make the companies achieve breakthroughs.This article takes the development strategies of the CS Landscape Design Company as the study subjects.Firstly,by means of investigating and analyzing the interior and exterior environment of the companies,the advantages and disadvantages of the companies in the industry can be achieved.Then,it can further get the principal contradiction the company has come across during this period.Secondly,by using the basic theories on the development strategies,etc.I have learned and combining the analysis and research on the market in recent years and the analysis and research on cases,the article guides the strategic choices of the enterprises from the three parts---confirming the guiding ideology of the development strategies,comprehensively analyzing the enterprises' development strategies and making the general targets of the development strategies of the company and instructs the making of the development strategies of the company.In the end,by relying on the design content of the enterprises' development strategies,the article has given specific Safeguard measures for making and implementing strategies.This article starts from the basic theories of the development strategies of enterprises and conducts the empirical study on the development strategies by combining the actual situations of the CS Landscape Design Company.At the same time,by referring to the existed research results at home and abroad,the article finds the development strategies under the environment with fierce competition and complicated and changeable market environment,which fit the CS Landscape Design Company.Besides,effectively implementing the strategies can break away the current management dilemmas,change the mode of business and walk toward the benign development.At the same time,it is hoped that this research can give some instructions for other companies,so as to promote the joint development in the landscape industry.