Research On Packaging Design Of Agricultural Products Based On Synaesthesia Image Exchange

Synaesthesia can be traced back to ancient literary rhetoric,which integrates multiple feelings between words to form a variety of images,express deep emotions,and trigger people’s deep thinking.In the composition of synaesthesia imagery,image communication is the highest level,in the field of visual-based design,the multi-sensory interconnection of imagery is also widespread,especially in packaging design,based on the audience’s cognitive experience and life memory,the commodity brand and its cultural regional characteristics are integrated into the image composition,fully mobilize the consumer’s senses,to the similarity,correlation,resonance between things and things,things and emotions as the connection,the image through freehand expression,bionic performance,symbolic expression in the form of presentation in packaging design,It can mobilize consumers’ emotions,effectively disseminate product brand information,and promote purchase behavior.The main research object of this paper is the design of agricultural product packaging,under the theory of image communication,the visual,tactile,auditory and other sensory channels to obtain the sensory information of things,use the similarity of feelings between things,logical correlation and emotional resonance to transform it,integrate and communicate a variety of feelings,and express them in the form of color,text,graphics,materials,etc.in the packaging of agricultural products,mobilize people’s cognitive experience,and trigger the emotional resonance of the audience under the drive of imagination association and emotion.According to the research content of this paper,the paper is divided into five parts,the first part mainly expounds the relevant background,purpose and significance of the research object,research status,method and content.The second part focuses on the elaboration of synaesthesia theory and leads to the study of synaesthesia image interconnection.The third part is the research on the transformation mode of image intercommunication in the design of agricultural product packaging,and conducts in-depth analysis based on specific cases,laying the foundation for the design practice of Chapter 5.The fourth part is to combine the cases of agricultural product packaging to analyze the image elements of agricultural product packaging from the perspective of image exchange.The fifth part takes Huangzhong District of Qinghai as an example to analyze and position its characteristic agricultural products,combine local intangible cultural heritage culture,and use image exchange as a guide to design and practice agricultural product packaging.With the development of agricultural economy and the change of people’s consumption psychology,traditional agricultural product packaging can no longer meet the needs of the audience,put forward new requirements for the artistry and culture of agricultural product pack aging,provide new design ideas for agricultural product packaging based on the theory of image interconnection,arouse the designer’s attention to the audience’s sensory feelings,and design more interesting and humanized agricultural product packaging.