Research On Drink Packaging Design Based On Taste Synaesthesia And Color Association Theory

With the advent of the experience economy era,commodity development began to pay more and more attention to consumers' feelings,the design also emphasized the mining of user experience and perceptual value,which was mainly obtained from consumers' sensory experience.In recent years,the research on the evaluation of the perceptual value of goods has been highly concerned by the design circles and there are more and more related researches,among which there are many related topics aiming at sensory experience.However,most of them are inclined to the single sensory evaluation research level,there is still much room for exploring the mapping relevance research of multi-sensory synesthesia.From the perspective of compound sensory correlation research,based on a single sensory survey,the interaction between the two senses is explored,in order to achieve the associated feeling brought by color to users in visual design.In this paper,the taste synaesthesia in the study of synaesthesia is taken as the breakthrough point,and the goal is to understand the mapping relationship between taste and other senses,and to explore the compound experience effect on human body.In this study,cross-disciplinary knowledge is used to construct the research path,to refine the level of research and design transformation,to find the correlation characteristics between taste synaesthesia and color,to quantitatively analyze the survey data by using Kansei Engineering evaluation method,and to explore the correlation between taste and color vision through data.Then,according to the combination of quantitative analysis results and subjective investigation,the technical route that can effectively support the design is worked out.Finally,according to the research data and feasibility path method,the design and creation of beverage packaging are supported.Through the above theoretical research,perceptual quantitative analysis,subjective investigation and feasibility exploration,the method of supporting design practice will provide creative ideas for visual experiential packaging design and synaesthesia research ideas will become one of the effective paths of experiential design.