Application Of Synaesthesia In Pharmaceutical Packaging Design

Drugs play an important role in people’s daily life, people by drugs to ease the pain, treatment of disease. People in the past more emphasis on sustained release of drugs on people’s physiology, but with the rapid development of medical technology, medical system and drug management system of continuous improvement, people for drug packaging design also have higher requirements, more and more people are aware of the importance of humane care for patients that drug packaging should be psychologically assisted physical therapy.In this paper, the drug packaging design of "synaesthesia" phenomenon as the research object, respectively, from physiology, psychology and philosophy outlines the principles of "Synaesthesia" produced this theory, the theoretical analysis of the two types of synaesthesia and synaesthesia in the role of pharmaceutical packaging design. A detailed analysis of the application of synaesthesia in pharmaceutical packaging design, through the pharmaceutical packaging status and audience demographics psychological analysis, summarized in several ways through the sense of design and features, tentatively modern pharmaceutical packaging style and its message provide the theoretical basis for communication. Through the "Synaesthesia" theoretical research to improve drug packaging emotional care to patients, making pharmaceutical packaging more in line with the psychological demands of patients, some patients take medicine to alleviate the process of contradiction, more patients with drug treatment process, so the process of buying and using drugs more positive.