Research On "Xishangmeishao" Low-Carbon Packaging Design Of Selenium-Enriched Agricultural Products In Enshi

Enshi has abundant resources of selenium-enriched agricultural products,while the systematic design is absent in terms of brand and packaging design.The packaging design is highly homogenized and does not pay attention to the application of environmentally friendly materials.Under the social background of rural revitalization and rural green development,this paper first starts from the current situation of Enshi agricultural product packaging,and finds the current problems of Enshi agricultural products through preliminary investigation.At the same time,the excellent low-carbon packaging cases at home and abroad are analyzed,and the packaging design principles are summarized and applied in the later packaging design practice.Secondly,through user research to understand consumers’ consumption habits and packaging preferences of agricultural products,combined with the whole life cycle concept of low-carbon packaging,focus on creating Enshi selenium-enriched tea,selenium-enriched vegetables,selenium-enriched grains and oils,selenium-enriched fresh fruits,selenium-enriched medicinal materials and Low-carbon packaging design of six types of agricultural products such as selenium,livestock and poultry.Finally,in the design practice,"Xishangmeishao" is used as the symbol of Enshi’s selenium-enriched agricultural products,combined with Enshi’s local bamboo products,lotus leaves,straws and other packaging materials,the culture of Enshi Xilankapu,Enshi Nuo mask,Enshi Lady pardy Association and other cultural Elements are integrated into the graphic creation of packaging design,and ink printing is minimized in graphic printing for carbon reduction design.Different carbon reduction methods are adopted at different stages of the packaged products,commodities,supplies,and waste products to achieve the purpose of low-carbon packaging design.At the end of the article,user experiments and interviews are carried out.The sample experiments show that the interviewed users have a good degree of acceptance of the low-carbon packaging design of this study.30% of the respondents said that the product premium is acceptable within 5%,40% of the respondents said that the product premium is acceptable within 5%-10%,and 10% of the respondents thought that the packaging premium was 10%-20% Acceptable;when the price of low-carbon packaging is lower than that of similar packaging,the subjects are more willing to buy.In future research,it is expected to continue to strengthen the series sense of packaging graphic design in low-carbon packaging design;at the same time,we will try to introduce AR and other technologies into packaging design to enhance the interactive experience of consumers.