Research On Regional Agricultural And Sideline Product Packaging Design From The Perspective Of E-commerce

In the current Internet era,e-commerce mode is booming,and e-commerce has become an indispensable part of fast-paced life.Traditional packaging design can no longer meet the high requirements of the new environment of online shopping,especially the packaging design of agricultural by-products with obvious regional characteristics,which has many problems and obviously does not adapt to the current rapid development of e-commerce environment.For regional agricultural by-products,the role of e-commerce has gradually developed from a single marketing channel to a media.Compared with other e-commerce products,the development of regional agricultural and sideline products is not particularly ideal,the level of development is uneven,and there are many problems.For example,the display effect is not good,the protection function is not perfect,the packaging of online shopping goods is not environmentally friendly,and the brand recognition is low.Among them,the core problem is that the added value of regional agricultural and sideline products is low and their competitiveness is not strong.This paper intends to establish or strengthen agricultural and sideline brand through graphic and visual design of regional agricultural and sideline products packaging,so as to make it more competitive in the business environment,because in the e-commerce environment,most commodities are transmitted through pictures and videos,so graphic design is very important.Excellent visual propaganda and reasonable packaging design can arouse the purchasing desire of online shopping consumers,but also can enhance the added value and competitiveness of agricultural by-products,making them stand out in many similar products.Secondly,it has far-reaching significance to excavate regional tradition.It integrates traditional cultural elements into regional agricultural by-product packaging design,and makes regional,cultural and practical organic combination in regional agricultural product packaging design.