Research On Packaging Design Of Guoyang Agricultural Products Under The Backdrop Of Rural Revitalization

Under the background of rural revitalization strategy,our rural areas gradually implement rural economic revitalization.In 2022,the No.1 Central document proposed the key work of comprehensively promoting rural revitalization,promoting the development of local agriculture through design intervention,inheriting local traditional culture,mining local elements,establishing brand and packaging of featured agricultural products,and creating brand effect to drive rural economy.The development model of "one village,one product","one town,one industry" and "one county,one special" should be established to make full use of modern science and technology to realize agricultural industrialization and standardized management,and provide strong support for the sustainable development of rural economy.This paper takes Guoyang agricultural products as the research object,and studies the packaging design innovation of Guoyang agricultural products under the background of rural revitalization.Firstly,through literature research,case analysis,questionnaire survey and field investigation,the development of agricultural products and packaging problems are analyzed.Secondly,through user analysis,SWOT analysis and feasibility analysis of packaging transformation of Guoyang agricultural products,the existing problems of packaging of Guoyang agricultural products are summarized,and the design strategy of Guoyang agricultural products should follow brand,cultural,green and regional characteristics is proposed.Finally,in the design practice,create a series of agricultural product packaging with scroll Yang characteristics.Through the research and practice of the packaging design of Guoyang agricultural products,this paper considers how to use brand effect and packaging design of agricultural products to find a new path for the development of rural revitalization.To promote the characteris tics of the scroll Yang,to promote the spread of local culture;To green environmental protection development,inject new vitality into agriculture;Promote the development of agricultural products with the concept of strengthening agriculture and promoti ng tourism.Relying on rural tourism and characteristic agricultural products,we should play this two-way "combination" to create economic value for the local area and promote regional rural revitalization.