| In order to explore the system of agricultural product design,the paper studies the demand of green agricultural products,shopping patterns and homogenization of design,and analyzes the theory of system design,function and agricultural product.The relative lack of agricultural products functional design is found.Research areas identified as functional elements research of agricultural products,designed to explore the village design in the construction system.Through the system design of macro,meso,micro three levels of research,finding that function and micro-system design are intrinsically linked.According to the definition of different functional disciplines,from the field of machinery and product design respectively,explore the meaning of the function,find the difference and binding point between the two points.According to the functional structure expression and function direction to determine the product function system diagram,establish the product function design process.The paper adopts the research method of combining theory with instance verification,and combs concept classification,the product attributes and distribution channels of agricultural products,finds out the influence of external factors and sets out the design strategy of agricultural products:protection strategy,propaganda cognitive design strategy,service process design strategy.Analysis the links of the product,packaging,agricultural products.find the agricultural products is "broad" on the product,the packaging is "narrow" on the product.The product and packaging are inextricably linked,any product can not be divorced from the product itself and its proper "packaging",agricultural products is so.In line with the functional system,from the use of the product function、aesthetic function、symbolic function,the internal factors of agricultural products are analyzed:structural functional elements,modeling functional elements,material functional elements,visual functional elements and cultural functional elements,and clarify the current packaging of agricultural products.As Melon and fruit products for the research object.First of all,through the design of research and analysis,by issuing 97 questionnaires,identify consumer user needs.Through the explicit demand and hidden needs analysis and the priority of demand,determine the overall positioning of the function,that is fresh、healthy and safe packaging design of agricultural products.Through the functional decomposition,the functional chain combination is established,after screening analysis,clear the specific design elements,as Cui Cun Apple for a design practice,the functional elements and design elements combined.This design research explores the functional elements of the system design and the application of agricultural product design,and provides reference for the rural product design. |