| Climate change is a global issue that humanity faces.With increasing carbon dioxide emissions from various countries,greenhouse gases have surged,posing a threat to life systems.In this context,countries around the world are working to reduce greenhouse gas emissions through global agreements.China has proposed goals for peaking carbon emissions and achieving carbon neutrality.The 14 th Five-Year Plan is a critical period for achieving the peak in carbon emissions and the beginning of advancing towards carbon neutrality.During the 14 th Five-Year Plan,60% of the tasks to achieve peak carbon emissions should be completed,striving to reach the peak by 2028 and laying a solid foundation for carbon neutrality.In this situation,the carbon industry,as a traditional heavy pollution sector,faces the dilemma of where to go and what to do for the relevant enterprises.This article takes Company M as the research subject and analyzes the direction and plans for its strategic transformation.This article first defines concepts such as peaking carbon emissions,graphite electrodes,and anode materials,and sorts out the relevant theories that may be used in this study,including corporate social responsibility theory,sustainable development theory,and corporate strategy theory.Then,the article reviews domestic and international literature on corporate strategic transformation and strategic transformation from the perspective of peaking carbon emissions.Next,the article analyzes the current development status of China’s graphite electrode industry,including the evolution of the graphite electrode industry,relevant policies and market risks of the graphite electrode industry,and the competitive landscape of the graphite electrode industry.At the same time,the article analyzes the strategies of outstanding companies within the industry.Furthermore,this article introduces Company M as the case study subject.First,it presents the basic information and business overview of Company M,and analyzes the implementation status of the company’s overall strategic goals,business unit strategic goals,and functional level strategic goals.Although the strategic objectives of Company M have been basically implemented,changes in internal and external environments have rendered the existing strategy unsuitable for the company’s development.In light of this,the article further analyzes the problems encountered by Company M in its business development,including profitability,market demand,and environmental protection policy issues.As a result,Company M urgently needs to undergo a strategic transformation.Under the context of carbon neutrality,Company M’s strategic transformation needs to align with the national trend of carbon neutrality.Therefore,this article analyzes the possible impact of carbon neutrality on the future development of Company M.Then,based on work experience and scientific theories,four potential strategic transformation directions are proposed.In order to better find a suitable strategic transformation plan for Company M,the author invited relevant experts to score the related plans,and using an appropriate model,selected the diversified correlation strategy as the transformation direction.Finally,the article analyzes the basic conditions for Company M to choose this strategic transformation direction and develops a detailed strategic transformation plan from the perspectives of top-level design,business unit strategy,and functional level strategy.The main contributions of this article are: Firstly,the research findings provide experience and case evidence for the transformation and development of graphitization enterprises.Secondly,the results of this article can further improve the development status of Company M. |
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