Research On The Strategic Transformation Path And Optimization Strategy Of Punai Under The Background Of Dual Carbon

With the development of social economy,environmental pollution has become increasingly serious,attracting widespread attention from all sectors of society.In response to the national call for energy conservation and emission reduction,to assist traditional manufacturing industries in achieving low-carbon transformation and upgrading,and to ensure sustainable economic development,China proposed the "dual carbon" strategic goal in 2020.In the context of dual carbon in China,the traditional manufacturing industry urgently needs to make adjustments according to policies,change the original development strategy of enterprises,create enterprise development models,and maintain their original advantages while ensuring green transformation.Puyang Pu Nai High Temperature Materials(Group)Co.,Ltd.is a large refractory material manufacturer in China.With the continuous development of the refractory material market and the support of the state for the refractory material industry,Pu Nai Co.,Ltd.has achieved certain development through its own technological innovation and industrial cooperation.However,due to the proposal of the dual carbon policy,the policy and market environment in which Punai Co.,Ltd.is located has gradually changed,and the company is facing resistance in terms of enterprise management,product development,market development,strategic layout,and other aspects.Punai Group has taken multiple strategic transformation measures in a timely manner based on policy changes,but the implementation effect still needs further investigation.This article is based on green development theory,innovation theory,and contingency management theory.It first sorts out the connotations,motivations,paths,and research on strategic transformation by domestic and foreign scholars in the context of dual carbon,with a particular focus on current scholars’ research on dual carbon policies,and clarifies some related concepts.Next,the basic situation of Punai Co.,Ltd.’s strategy,internal and external environment,and the necessity and feasibility of Punai Co.,Ltd.’s green transformation were analyzed.Then,taking the proposal of the dual carbon target as a node,this article elaborates on the transformation measures of Punai Group in recent years in supply chain,asset allocation,technology research and development,investment layout,target market,and financial security.In order to study the effectiveness of strategic transformation,this article extracts non-financial and financial data before and after the strategic transformation of Punai Group,evaluates the effectiveness of Punai Group’s strategic transformation,identifies problems in the process of strategic transformation,and puts forward corresponding suggestions.At the end of the article,based on the research results of the Punai stock strategy,the paper summarizes and boldly predicts the future development trend of China’s manufacturing industry,that is,the low-carbon model will become the New Normal and an important way of China’s industrial transformation and upgrading in the future.Therefore,other enterprises should implement green strategic transformation in a timely manner to meet the new requirements of policies,and in this process,attention should be paid to various configurations of the enterprise.