Design And Application Of Commercial Illustration In The Food Packaging Of Bestore

With the development of economy and technology,today is the era of fast access to information.Commercial illustration is a direct visual design to meet the needs of business,which has commercial and artistic characteristics.Illustration brings a visual expression without the limitation of nation,text and language,which is being recognized and appreciated by the public.Commercial illustration is widely used,among which the packaging vision of commodities is very common in the form of commercial illustration.In addition to the direct use of photographic photos,the visual form of commercial illustration is used in the commodity packaging vision of Bestore On the one hand,commercial illustration can make the goods and packaging closely connected.The brand culture can be directly reflected in the form of illustration and strengthen the brand impression to consumers.On the other hand,it can make the goods stand out in the same category of goods through different styles and expressions of illustration,attract the attention of consumers in the artistic expression form of illustration,thus promoting sales and enhancing the added value of the goods.This paper analyzes the current situation of commercial illustration design of commodity packaging under the brand of Bestore,and concludes the commercial value,emotional value and cultural value that commercial illustration can bring to the packaging of Bestore.Combined with the relevant excellent cases and literature,the design principles and methods of commercial illustration design and application in the food packaging of Bestore are summarized and summarized.And it is applied to the actual design project,and at the same time,it avoids the problems found,so that the commercial illustration can be applied to the packaging of its goods more in line with the audience and the brand adjustment of Bestore,so as to deepen the brand image of Bestore and obtain good economic benefits.