Application Of Flat Style In "Miss You" Jujube Packaging Design

In recent years,flat style is popular all over the world and has become one of the mainstream styles of design.Flat style is a kind of function first design concept,adhering to the minimalism and functionalism principle that less is more.It is intuitive,concise,clear as the main design features,to bring people a unique visual enjoyment and good aesthetic experience.Throughout the modern brand packaging design,are more or less affected by the flat design trend,brands have made use of flat style to create a unique young packaging,hoping to enhance the consumer's desire to buy.And the flat style is also in the continuous design improvement,more and more tend to creative,bold layout,fresh and natural visual effect.This topic takes "miss you" jujube brand packaging design as an example,using the flat style in the design of the application,the Chinese traditional jujube and modern art style collision,for Chinese jujube product packaging design to add new market vitality.Firstly,this paper expounds the purpose and significance of the research,and chooses its own research content and methods according to the existing research status at home and abroad.Then the flat style is elaborated,the design concept is clear,the design characteristics are summarized,and the future development trend is analyzed,so as to provide a clear theoretical direction for the flat design of this topic.Secondly,around the "miss you" jujube brand development process,brand background and questionnaire data analysis to carry out research,learn the cultural heritage of jujube,analyze the advantages and disadvantages of existing packaging design,determine the young female consumer groups as the target customers,as well as the youth oriented design form,for the early jujube product packaging design ideas positioning.Finally,it enters the design and implementation stage of the work to show the graphic,color,layout and other design elements of "miss you" jujube in the flat style,so as to meet the needs of young consumers,enhance the aesthetic taste and experience,and add diversified visual design for Chinese traditional jujube products.In addition,in order to broaden the way of publicity,the author designed two peripheral products,in order to better enrich the diversity of packaging design works and promote brand culture.With the development of the times,young packaging can increase the sense of identity and intimacy of young people,which is of great significance to carry forward and develop Chinese traditional agricultural products.It also makes more young people pay attention to the design of Chinese traditional agricultural products,and adds bricks and tiles to the promotion of Chinese traditional agricultural product culture,so that it can be better inherited and developed.