Research On Application Of Chinese Style Illustration In Packaging Of Xianchi Brand Mineral Wather

With the development of society,the quality of people’s life is also getting higher and higher,and the mineral water market has also gained a good momentum of development.The requirements of consumers for mineral water have further developed from the initial demand for water quality and taste to the requirements for brand culture and personality.As the most intuitive brand content of mineral water brand,the packaging of mineral water can establish information communication with consumers through specific visual communication,and is the direct output of presenting the product characteristics and brand culture of mineral water brand.This paper takes the design and application of Xianchi mineral water packaging Chinese style illustration as the research object.First of all,Xianchi mineral water,as a well-known natural mineral water brand in Heilongjiang,its products have high nutritional value,but it also faces the problems of single content and dryness in brand packaging;Secondly,nowadays,Guofeng illustration has gradually developed into a popular form of illustration expression,which has been widely used in product packaging,but its development is not mature in general.Therefore,this study hopes to promote the further application and development of Guofeng illustration in brand packaging while enhancing the artistic and commercial value of the brand through the application of Chinese style illustration in Xianchi mineral water packaging design.This paper discusses and analyzes the visual elements of Guofeng illustration,the application value of Guofeng illustration in mineral water packaging and this practical research,summarizes the future development of mineral water packaging through the design practice of Xianchi mineral water packaging,and puts forward the trend and Prospect of the application of Guofeng illustration in packaging.With the competition and changes in the market,product packaging design is also constantly facing new challenges.Through the combination of traditional culture and new concepts,I believe that the presentation of Chinese style illustration will bring new opportunities for packaging design.