Study On Evaluation And Product Development Of Rural Tourism Resources In Bayi District Of Linzhi City

With the development of China’s economy,the era of mass tourism in the country has come.The comprehensive promotion of rural revitalization and continuous growth of residents’ consumption level has driven the public’s increasing demand for high life quality.More people are willing to experience pastoral scenery in rural areas and release the long-term pressure caused by fast-paced urban life,which promotes the rapid development of rural tourism market.Bayi District of Linzhi City is rich in natural resources and has great development potential,which is particularly suitable for developing rural tourism.How to integrate the rural tourism resources of each township more effectively,enrich the system of rural tourism product,and build the rural tourism brand of Bayi District is of great significance for improving people’s livelihood,promoting the integration of urban and rural development as well as rural revitalization.Doing relevant exploration on this issue helps to enrich the empirical research on rural tourism resource evaluation and product development,and has certain reference significance for rural tourism development in other small-scale regions.By reviewing the domestic and foreign research on rural tourism,rural tourism resources and rural tourism product,this paper,on the basis of some theories like sustainable development,tourism system and life cycle,makes evaluation on the tourism resources in Bayi District and explores its tourism products development through some research methods which include literature analysis,field investigation,SWOT analysis,hierarchical analysis method and fuzzy comprehensive evaluation method.In detailed,the paper,based on the current situation of this area’s rural tourism development,first constructs the classification standard and evaluation system for Bayi’s rural tourism resources and comprehensively evaluates its development potential.Then,it provides ideas on the layout of its rural tourism products as well as corresponding improvement strategy.The main conclusions results are as follows:(1)The classification system of rural tourism resources suitable for Bayi District was constructed.The rural tourism resources in Bayi District were divided into 2 main categories,9 subcategories and 40 basic types,with a total of 219 resource monomers.From the perspective of spatial distribution,the rural tourism resources in Bayi Town,Linzhi Town,Bujiu Township and Gengzhang Township are densely distributed,with good resource quality and high degree of development.(2)Starting from the three aspects: resource condition,basic condition and tourism development condition,30 index factors were selected to form an appropriate evaluation index system for Bayi’s rural tourism resources.SPSS and other software were used to process the original data to obtain the weight of each index and make sequencing.The scoring results show that Bayi District is rich in rural tourism resources,with high value of natural resources.The scores of rural landscape and rural pastoral scenery are particularly prominent,but the infrastructure and policy condition both scored less.The latter aspects largely restrict and needed to be further improved,which largely restricts the development of rural tourism and needs to be further improved.(3)Taking six towns in Bayi District as the research object,the development potential of its rural tourism resources is comprehensively evaluated.The greatness of six towns’ potential development is as follows:ELinzhi Town>EBayi Town> EBujiu Township> EGengzhang Township> EMirui Township> EBaiba Town.According to the evaluation standard of rural tourism resources,Nyingchi Town and Bayi Town are categorized as special grade development zones,Bujiu Township,Gengzhang Township and Mirui Township are classified as excellent grade development zones,and Baiba Town is regarded as ordinary grade development zones.(4)On the basis of the evaluation of rural tourism resources,Bayi district is planned to contain two zones,namely,natural resources sightseeing and folk culture experience,and to develop three rural tourism products series: "natural scenery type","folk culture type",and "leisure and vacation type",which totally include 9 kinds of product.Finally,the writer propose strategies for the development of Bayi’s rural tourism products from seven aspects such as integrated and stratified development.