| In the report of the 19th National Congress of the Communist Party of China,the implementation of the "rural revitalization strategy" aims to achieve multiple goals,such as the development of the rural economy,the improvement of farmers’ income,and the improvement of the ecological environment.Rural tourism has achieved rapid development in recent years,and has become an important component of the domestic tourism industry.Its development has also received strong support from the country.Rural tourism has a strong correlation and driving force,which can promote the rural revitalization strategy by driving the development of rural economy and increasing farmers’ income.Under the new historical conditions,how to seize the favorable opportunity to develop rural tourism is a very worthy issue to consider.With the continuous improvement of China’s economic development level,the ecological protection and high-quality development of the Yellow River Basin has become a major issue that needs to be urgently addressed.Therefore,China has held multiple seminars on the theme of "Ecological protection and high-quality development of the Yellow River Basin",discussing the development direction of the region.In the context of high-quality development in the Yellow River basin,the development of rural tourism along the Yellow River is an important measure to promote rural revitalization and ecological environment protection in the Yellow River basin.The area along the Yellow River in Xinxiang City,as a part of the ecological and economic belt of the Yellow River basin,has relatively rich natural landscape and folk culture rural tourism resources.However,the development of rural tourism in this region is still in a tepid state of development.Therefore,how to scientifically and rationally understand and develop rural tourism resources has become an important link in the development of rural tourism in the areas along the Yellow River in Xinxiang City.This article takes the area along the Yellow River in Xinxiang City as the research object,using the methods of literature analysis,questionnaire survey,and hierarchical analysis,starting from the relevant concepts and theories of rural tourism resources,and combining the current situation of rural tourism development in the area along the Yellow River in Xinxiang City,constructs an evaluation system of rural tourism resources in the area along the Yellow River in Xinxiang City.Through field research,questionnaire survey,expert consultation,and other methods,3projects and 11 indicators were finally selected as the impact factors for evaluating the rural tourism resource conditions in the area along the Yellow River in Xinxiang City;Using the analytic hierarchy process and fuzzy comprehensive evaluation theory,the comprehensive evaluation values of each factor index are calculated,and based on the evaluation results,three indicators of rural tourism resource type,rural tourism development conditions,and rural tourism resource quality in the region are graded;Finally,it is concluded that the rural tourism resources in the Yellow River region of Xinxiang City are at a "good" level in terms of resource types,development conditions,and resource quality.The regional connotation covers two major aspects,namely,natural resources and human resources.Among them,there are many types of folk cultural resources with prominent values,and the overall development conditions are good,which is suitable for vigorously developing rural tourism in combination with local actual conditions and relevant government policies.Based on the analysis of resource evaluation results,combined with local tourism resource development policies and principles,the development ideas and corresponding development strategies for rural tourism in this region are proposed,provide reference suggestions for the development of rural tourism resources along the Yellow River in Xinxiang City. |