| The implementation of the rural revitalization strategy is precisely the scientific decision-making and deployment proposed in the context of country's rural and agricultural development steadily entering a new era.Focusing on the important issue of the implementation of the rural revitalization strategy,the policy spirit,and propaganda and momentum for rural revitalization has become an important proposition in the current media work tasks,and news reports on rural revitalization have become a heated issue.This paper takes the news reports of Yunnan Daily's rural revitalization strategy from October 2017 to October 2021 as a research sample,except that uses content analysis and discourse analysis to explore the relevant reports of Yunnan Daily in the first stage of the rural revitalization strategy.This paper takes the rural revitalization report of Yunnan Daily as the research object,and takes 2018 to 2021 as the time limit,using content analysis and discourse analysis to analyze the relevant reports and discourses of Yunnan Daily in the first stage of the implementation of the rural revitalization strategy.This paper analyzes the resources,explores the overall process of the rural revitalization report discourse in Yunnan Daily from description to interpretation,and explores the influence factors of multiple power relations such as the ideology implied in the construction of the discourse.This paper mainly starts from the following parts.The first chapter mainly introduces the overall form of rural revitalization reports in Yunnan Daily,namely normalization of news reports,and the distribution of front pages and important news pages highlighting the importance of issues;focusing on on-the-spot investigations and grass-roots research,rich in reporting topics and diverse styles,focusing on rural social security and people's livelihood;focusing on positive publicity and reporting,setting up typical models,and disseminating correct values;attaching importance to the role of public opinion supervision and guidance,and timely disclosure condemn various wrongdoings,criticize various wrong practices,and supervise the implementation and progress of various tasks.Chapters 2 to 4 analyze the discourse of news texts,comprehensively using the relevant theories and frameworks of Fairclough and Van Dijk's discourse analysis,based on the three dimensions of text,discourse practice,and social practice.The study found that Yunnan Daily reported on the rural revitalization strategy with rich and wide-ranging themes,paying attention to the fulcrum role of policy orientation;creating a positive atmosphere of public opinion and playing the supporting role of public opinion orientation However,there are still some deficiencies,which are reflected in the neglect of relevant subjects and the lack of farmers' subjective status;the proportion of reports is unbalanced,and the problems are one-sided;Finally,the corresponding strategies are put forward in view of the problem: enrich the discourse expression and increase the depth of the report;increase the proportion of farmers' discourse,and construct a multi-discourse expression system so as to enhance the media's reporting and publicity.The implementation of the rural revitalization strategy is a long-term and systematic process,and the news reports of the rural revitalization strategy will certainly show diachronic characteristics.On the premise of ensuring dynamic news coverage,do a good job in the interpretation and publicity of policies,the summary and sharing of work experience,and the guidance and supervision of public opinion,so as to better play the advantageous role of the media in helping rural revitalization. |
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