Research On The Phenomenon Of Rural Social Media In The Context Of Rural Revitalization Strategy

The report of the Nineteenth National Congress of the Communist Party of China clearly pointed out that it is necessary to firmly implement development strategies such as rural revitalization,highlighting key points,making up for weaknesses,and strengthening weaknesses.And 2020 is the decisive year for a well-off society to be fully built,and villages across the country have launched rapid social transformation and development reforms.A large amount of resources have gathered in the village,and a number of "revitalizing villages" are undergoing rapid transformation.The rural society is subtle and complex,and under social mobilization and transformation,the phenomenon of "media" in rural areas is becoming increasingly prominent."Mediaization" is a new theoretical trend proposed since the 21 st century.It takes the medium as the core,and develops and sinks the medium as the "meta-process" of social development.It holds that the medium is not only developed into a semi-independent system,Forming unique operating logic and rules,and such logic and rules will also affect other areas of society.So,has the phenomenon of mediaization emerged in the revitalization of rural society? What is the performance of this phenomenon? Guided by the theory of mediaization,this paper adopts the field research and in-depth interview research methods to carry out research on the "mediaization phenomenon" in some revitalized villages in Hunan,and discusses separately: what is the mediaization of rural society;the media is in rural What new scenarios are constructed;the deep participation of the media in rural society;the causes,advantages and disadvantages of the rural social mediaization;and how to deal with the issues of rural social mediaization.The research of this paper is mainly divided into six parts.The first part of the introduction introduces the basic situation of the research origin,background,significance,literature review,research methods and problems;the second part mainly introduces the concept of mediaization theory and analyzes based on this What is rural mediaization.This article believes that the mediaization of the countryside is reflected in two levels: "social construction" and "media system".On the one hand,the media is embedded in the villagers' daily lives and new scenes are constructed.On the other hand,the media participates in the deeper villages.In the third and fourth parts,the author analyzes the scene construction and institutional participation of the media in the rural areas from two levels through the field survey of the countryside,and discusses the manifestation of rural social mediaization,Effect,pointed out: the media has participated in the four aspects of rural grass-roots governance,cultural governance,economic development,urban-rural relations,and has a certain impact;the fourth part analyzes the causes and advantages and disadvantages of rural mediaization,on the one hand Plays: The media plays an important role in rural governance,promotes rural civilization,industrial prosperity,and reshapes urban-rural relations;but on the other hand,it also brings urbanist consumerism and industrialism to the countryside,which has aggravated the rural society to a certain extent.Split.Finally,the author puts forward the construction orientation of combining media logic and rural logic,advocates building rural media from the perspective of endogenous,organized and public,and builds a rural integrated media service platform based on rural logic to contribute to rural revitalization.