Research On The Production Dilemma And Optimization Path Of The Rural Revitalization Report Of Xinhua Daily Telegraph

"Implementing rural vitalization" is a major strategy put forward by the 19 th National Congress of the Communist Party of China.Xinhua daily telegraph is one of the most authoritative and influential mainstream broadsheet newspapers in China.This paper takes the rural vitalization section of the newspaper as a sample to conduct a case study,which is of great significance to the practice of news production in the current rural vitalization work.This paper focuses on the production dilemma and optimization path of the rural vitalization report of xinhua daily telegraph and discusses it from three aspects: first,the content and form of the news framework of the rural vitalization report of xinhua daily telegraph;The second is to analyze what difficulties exist in the news production of the rural revitalization report of xinhua daily telegraph;The third is to explore how to optimize the path of the rural revitalization report of xinhua daily telegraph.This paper collects 520 rural revitalization reports published by xinhua daily telegraph from 2018 to 2019,and conducts coding and statistical analysis based on the framework theory.In-depth analysis of the subject,in the news area,reported issues object,tendency,genre,report pages,news pictures,source characteristics and the form of eight aspects,to a large extent reflects the present situation and characteristics of the current rural revitalization of the coverage of the reporting framework of universal value,used to guide the news practice.This paper focuses on the study of the rural vitalization report's communication content,communication form and reporting framework.On this basis,the regular characteristics of rural vitalization report are found,the existing problems of rural vitalization report are found,and improvement strategies are proposed for the existing problems in the report.Meanwhile,valuable reporting experience is provided for other media.It is found that the rural revitalization report of xinhua daily telegraph has the advantages of paying attention to economically undeveloped areas,guiding public opinion,refining information and paying attention to farmers' real experience.At the same time,there are some problems such as unbalanced theme of "five revitalization" report,more attention to economically developed regions,relatively single report genre,and less attractive pictures.In view of the above deficiencies,xinhua daily telegraph should improve its rural revitalization reporting capability from four aspects.First,we need to balance the proportion of reports on the "five major revitalization" and focus on the central and western regions and other economically undeveloped areas.Second,we should listen to the real words of farmers and respect their principal position.Third,to give full play to the advantages of public opinion guidance to meet the aesthetic needs of readers;Fourth,to flexibly change the news genre,to adapt to the reading habits of readers.